Visual Merchandising Executive

  • Company: Guerlain UK
  • Country/Region: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Merchandising
  • Experience required: Minimum 2 years
  • Reference No.: GUER01797
  • Date of publication: 2020.02.28

Position

PURPOSE OF THE ROLE

A key support within the Visual Merchandising team, along with the Visual Merchandising Manager to drive the strategy for the UK market. Aim to deliver a retail experience in-line with the global brand strategy and act as a guardian of the Brand image.

MAIN RESPONSIBILITIES

  • Act as a consultant and support for all soft merchandising topics - be the guardian of the brand to ensure perfect brand execution for each new launch, visual roll out or introduction of new elements to support hero products
  • Support the VM Manager to drive and implement the Visual Merchandising strategy (in-store/sites/windows) which delivers a retail experience in-line with the global brand strategy and delivers a commercial return
  • Develop visual merchandising elements with local agencies working with global guidelines to support the launch of new ranges and products, drive profitable growth of core categories and address underperforming categories
  • Look after the monthly VM Guidelines sent to stores, which acts as a VM bible for in-store and retail teams to convey the correct focus and display of both newness and core
  • Create and deliver effective VM tools to support the UK marketing campaign calendar, to enable stores to successfully educate and engage consumers.
  • Drive the UK implementation of the brand Visual Identity and tone of voice to engage consumers with the personality of the brand
  • Develop VM elements for our UK Flagships to drive newness and innovation to consumers.
  • Liaise with the EMEA VM team to ensure brand consistency and approval process is met on time for all launch activation
  • Continuously review effectiveness of visual merchandising practices on an on-going basis to ensure innovation, consumer interest and increased store profitability. Improve ROI and marketing effectiveness
  • Support the store and retail teams for all soft merchandising counter maintenance topics and ensure a resolution is put in place quickly and efficiently
  • Oversee the provision of Visual Merchandising principles and/or planograms for all stores, to help drive commercial success. Work closely with sales team and regional business managers to ensure the assortment is correct for the retailer, location and store.
  • Raise purchase orders and update ‘Local Merchandising' budget with all local production costs and elements
  • Maintain the ‘Central Merchandising' budget to ensure elements ordered from Paris are tracked on a monthly basis, communicating any savings or overspends accordingly
  • Prepare quarterly soft-merchandising reports to submit to Paris.

Profile

POSITION WITHIN THE ORGANISATION

Reports To: Visual Merchandising Manager

Internal: Guerlain marketing team UK

  Guerlain commercial team UK

 International VM team Paris

External: Retailers

  Agencies

PERSON SPECIFICATION

Key Competencies/Technical Skills

  • A good understanding of current VM trends and methods
  • Experience of creating VM tools and materials from inception to production
  • Global outlook; understanding of regional and cultural retail differences and environments
  • Highly organised, motivated and determined individual with a high level of initiative and a clear focus on providing solutions and delivering results
  • Impeccable attention to detail
  • A working knowledge of Microsoft Office
  • Demonstrate proficiency in Adobe Creative Suite - In-Design, Photoshop and Illustrator
  • Possess a high level of commercial awareness with the ability to work under pressure within a fast-paced environment
  • A keen eye for detail and a proactive ‘can do' attitude.
  • Strong team spirit

Profile

  • Passionate about product, brand and retail - should show a clear sensitivity to the subject matter
  • Minimum 1-2 years' experience in a visual merchandising/project management role, ideally within fragrance and cosmetics industry.
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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