Visual Merchandising Intern, Dubai

  • Company: Parfums Christian Dior Orient
  • Country/Region: United Arab Emirates
  • Business group: Perfumes & Cosmetics
  • Contract type: Internship
  • Function: Merchandising
  • Experience required: Beginner
  • Reference No.: PCD16322
  • Date of publication: 2019.10.20


Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise. By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, they are reinventing every day the Dior style and its joyful and absolute beauty. Today, Parfums Christian Dior invites you to join this hive of creativity as


 Visual Merchandising Intern




 The intern will be welcomed among the regional Merchandising team working on all categories (Fragrances, Make-Up and Skincare) for Parfums Christian Dior Orient (PCDO). PCDO manages an area of 600 point of sales amongst 33 countries and 24 agents in the Middle-East, Europe, Africa and India.




The trainee will work on:

Management of Visual Merchandising for B and C category counters

  • VM recommendations for openings
  • VM updates & follow-up

Development of 3 axes planograms

  • According to the merchandising calendar and with the marketing department, development of planograms for fragrances, skincare and make-up: all point of sales configurations and markets
  • Execution of planograms on Displayer/Illustrator and final approval from marketing department
  • Communication to the markets

Development of visuals and master-kits

  • Check availability of the new visuals with brand and order master-kit of new visuals from headquarters
  • Check with Marketing team if more visuals need to be developed (specific Middle-East visuals)
  • Prepare dispatch files for all the markets
  • Follow up with supplier and markets for reception and copies of color proof
  • Produce guidelines with priority and secondary visuals, packshot or models, with or without logo and claims
  • Submit reports on our visual strategy for Flagship counters

Follow up the development of movies

  • Updating the screen database for each counter openings
  • Monthly order of the movie loops with Digitalli according to each country's trade plans, communication to the agents and follow-up
  • Management and follow-up of invoicing

Development and follow-up of local production for point of sales material

  • Development and design of specific regional POSM following our assortment: make-up grids, make-up board, face bar, update of novelty outpost, glorifiers, mascara towers, fragrances and skincare linear tools, etc
  • Brief of 3 suppliers (design and technic details, materials....)
  • Negotiation of quotations and deadlines
  • Follow up the design, production and quality control
  • Follow up the dispatch, delivery on the field and implementation

 Redaction of the weekly newsletter

  • Download from Dior Info (corporate website) all relevant information/updates and share with the team every week through a PowerPoint presentation review


  • Visual Merchandising or business School student with passion to progress in the creative field
  • A first experience in VM is essential
  • Good knowledge of computer aided design packages Adobe Photoshop and Illustrator and Microsoft Office
  • Fluent in English mandatory (both verbal and written)
  • Curious, customer-oriented and with good communications skills

Additional information

This internship is for a period of 6 months (Jan 2019 - June 2019), and is based in Dubai.


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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