Visual Merchandising Manager (Maternity Cover)

  • Company: Guerlain UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Merchandising
  • Experience required: Minimum 5 years
  • Reference No.: GUER00963
  • Date of publication: 2018.05.30


Within the framework of the International and European teams, and the context of the market, Shape the implementation Strategy for the image in the UK & Ireland via Visual Merchandising,

To lead and champion all image translation, execution and delivery throughout the bricks & mortar distribution in the UK & Ireland, in line with the UK, European and international strategy.

Delivering across a diversified retailer framework, a consistent and customer specific approach for the brand, to maximise brand expression, but also ROI and commercial opportunity.


Retail Design

  • Project Manage from conception to completion of assigned counters, non-consultant stores on all new counters and renovations in the network, on-time and on budget.
  • Challenge and negotiate where necessary the store terms and conditions to ensure brand image is not compromised
  • Liaise closely with Sales, Retail & Marketing to ensure the needs of all areas are factored into the final implementation.
  • Collaborate with the European team to convey the specific elements from the UK & Ireland customers and retailers.
  • Work with local suppliers ahead of installation to ensure accurate application of designs, technical specifications and quality of production. Follow-up with a post implementation review to clear all snagging and supplier feedback in a timely fashion.
  • Visit regularly before, during and after new builds and renovations to ensure the strongest visibility, customer journey and brand execution.

Soft Merchandising

  • Project manage the conception, implementation and execution of all soft merchandising assets, including Launches, sites, Windows, guidelines and planograms for all doors in a timely manner and in coordination with Retail, Sales, Training and Marketing teams.
  • Working alongside the Marketing team to Forecast and Plan the activation calendar in a timely manner, ensuring to meet the brief of each retailer.
  • Ensure strong activation input is shared as Visual Merchandiser lead to maximise activation opportunities in the market.
  • Utilising knowledge of local suppliers to maximise the ROI and image execution on all local development projects.
  • Support the PR, Sales and Training team on all launches, conferences and trainings from a visual perspective. Enabling a strong and consistent conveyance of the brand.


  • Manage the VM team to support and drive towards the overall objectives, ensuring a strong coaching culture, with open feedback and advice to the team.
  • Develop and implement the strategy to improve the infield Visual merchandising management. Liaising with agencies, the retail team, and the direct reports.
  • Ensure the efficient and timely communication internally & externally, and act as the expert for all areas of the business on Visual Merchandising topics.
  • Ensure that Visual Merchandising on counter remains a priority within the business, with education sessions where and when appropriate.
  • Define, monitor and deliver the budget for the year, including CAPEX, ensuring strong communication of risks & Opportunities - remaining in control at all times.
  • Take a leadership role in the reduction of costs but improvement where necessary of the quality and image execution, liaising closely with the international Purchasing department where appropriate.
  • Oversee and ensure the effective and timely maintenance on all counters and non-consultant expressions in the market. 

Additional information

Key Competencies/Technical Skills

  • Strong communicator & Relationship builder
  • Strong Team player
  • Strong understanding and eye for Brand Equity
  • Strong organisation skills & Attention to detail
  • Customer service focused
  • Understanding of ROI - not just financial
  • Ability to analyse and recommend based on Strategy
  • Ability to grasp the detail, but remain strategic
  • Attention to detail
  • Strong Management skills
  • Project management skills


  • Marketing Degree calibre
  • Minimum +5yrs of Project management & VM experience gained in a similar environment
  • Experience of managing a team
  • Counter design experience
  • Knowledge of French language an advantage but not essential
  • Personal affinity to the Beauty industry & Luxury market
  • Experience of the UK market an asset


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group