VP of U.S. Marketing

  • Company: Guerlain USA
  • Location: United States
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 10 years
  • Reference No.: GUER00999
  • Date of publication: 2018.07.16



Create and align strategies, including their priorities and tactical execution, with the mission and vision of both the Guerlain brand and the organization. Develop and direct marketing plans with a view to increasing local U.S. market share, competitive positioning, and profitability. Role will oversee the areas of trade marketing, PR, and retail.



  • Contribute as an active member of the executive committee to overall business planning and decision making.
  • Nurture relationships with the Paris headquarters in order to contribute to and ultimately achieve total global alignment in brand imaging.
  • Create Strategy for Digital and Social Media programs to ensure alignment with global brand strategy.
  • Protect brand integrity and drive business initiatives through the conception and execution of innovative marketing strategies appropriate to the local market.
  • Maintain profound customer intimacy and on-going competitive intelligence in order to identify new opportunities to maximize business categories as well as reduce costs.
  • Partner with Finance and develop three-year business plans.
  • Oversee the financial analysis of cost of goods, gross margins, and monitoring and tracking of brand budgets.
  • Work with Creative Services, Operations, and Marketing on the development of original and brand-right print, packaging and promotional materials.
  • Partner with Sales and Marketing on the creation of promotional planning from concept through ship dates.
  • Interface with Sales, Sales Administration, and Marketing to manage POSM budgets and ensure forecasting accuracy.
  • Provide Sales and Marketing with new product information for effective sales education and training.
  • Develop retailer kits on launch brands and participate in retail presentations.
  • Collaborate with Sales and Marketing to ensure the delivery of basic business and POSM projections on a timely basis as well as the achievement of all ranking and distribution objectives for the brands including gross shipping budget & dates.
  • Avoid the unbalanced seasonal and category investment scenario that results from any substantial swings in sales
  • volume.
  • Lead and oversee all national advertising and media campaigns.
  • Improve continually administrative systems, process efficiency and communications internally, as well as with all external partners and resources.
  • Recruit, manage, and develop a strong marketing team to ensure high productivity and the achievement of all functional goals.
  • Conduct all other job-related activities.

Additional information


  • Bachelor's degree in a related field of study; MBA preferred
  • 15+ years of Marketing experience in prestige cosmetics and fragrance industry; Sephora experience preferred
  • Strong understanding of strategic marketing, advertising and sales
  • Able to analyze and manage complex financial data
  • Demonstrated creative thinking and excellent organizational skills
  • Strong leadership abilities to manage and develop a team
  • Outstanding written and verbal communication skills
  • Proficiency in Microsoft Office Suite programs
  • Located in New York corporate office
  • Travel required based on needs of the business

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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