Web Analyst

  • Company: Fendi
  • Location: Italy
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 2 years
  • Reference No.: FEND00928
  • Date of publication: 2018.11.29

Position

The position is based in our HQ in Rome and part of the Digital & E-commerce Global team. The Web Analyst will define and manage the Fendi.com analysis and understand the online customer journey creating a clear online testing strategy to incorporate findings into the design process. He/she will optimize user experience by closely analysing user engagement performance metrics and testing alternate design solutions.

 

 

Main Responsibilities:

 

  • Manage and maintain the web analytics implementation across our range of websites
  • Provide insights into online customer behavior through analysis of customer journeys and conduct research on usability and customer experience
  • Provide ad-hoc analysis and deeper dives in to areas of opportunity
  • Develop reports & dashboards relevant to business requirements and analyse existing systems and understand new needs of the business/audience
  • Lead CRO and A/B testing
  • Manage vendor of web analytics, tagging, CRO, etc. and related platforms
  • Examine key competitors and best-in class online retailers to identify new areas of opportunity and understand emerging trends
  • Create the end-to-end user experiences that balance business goals, user needs, and technological realities
  • Collaborate very closely with content, web design, digital media and e-commerce teams to develop best in class user journey.

Profile

  • 4/5 years of experience in Web Analysis and AB testing in B2C environment within a changing, fast and dynamic environment
  • Proven skills on Web Analytics platform, knowledge of Google Analytics 360 is a plus
  • Evidence of successful delivery of data driven web analysis and recommendations to drive forward digital performance
  • Ability to manage several projects simultaneously and meet tight deadlines
  • Ability to consistently perform under pressure in a fast-paced environment
  • Extremely organized and high attention to luxury and detail
  • Demonstrated interest in keeping up with emerging technologies and the digital trends
  • Strong communication skills
  • Fluency in English is a must, Italian skills a plus.
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Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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