Le Bon Marché Rive Gauche
Le Bon Marché Rive Gauche
An elegant atmosphere and a refined selection of high-end products and services make Le Bon Marché Rive Gauche the most selective department store in Paris.
Creation date: 1852
Chairman & Chief Executive Officer: Patrice Wagner
Head office: 24, rue de Sèvres, 75007 Paris - France
Website: www. lebonmarche.com
Identity
Le Bon Marché Rive Gauche was the first department store in the world. It opened in 1852 in Paris at the instigation of Aristide Boucicaut and his wife Marguerite. They were both in favor of “a new kind of store that would thrill all the senses”. Combining unconventionality and elegance, this unique space designed by the architect Louis-Charles Boileau and the engineer Gustave Eiffel displayed a singular style influenced by the creative vitality of Paris’s Rive Gauche. Original creations and limited editions stood alongside a selection of the most beautiful objects from all over the world. Women’s, men’s and children’s fashion, accessories, tableware and design, but also cultural exhibitions, furniture collections and contemporary works of art filled the space and generated surprise. Here, as in the beginning, discovery and amazement are the foundations of a way of life that transforms shopping into an art de vivre.
Icon
When they became owners of Le Bon Marché in 1852, Aristide and Marguerite Boucicaut instigated an extraordinary period of change at the department store. The couple tested commercial methods based on a subtle understanding of customer behavior. At the same time they strove to improve the living and working conditions of their employees.
Insights
” Le Bon Marché Rive Gauche, Paris’s landmark department store, continues to uphold its pioneering position. It pays very particular attention to the selection and display of a unique and often exclusive array of brands and products that delights our discerning clientele, be they Parisian or cosmopolitan.”
Inspiration
A patron of the arts, the department store, located at 24 rue de Sèvres, is also an exhibition space where talent, curiosity, a love of beauty and a taste for discovery create a constant dialog. Bringing art to Le Bon Marché Rive Gauche gives clients a unique experience. With over 80 pieces, the collection of contemporary art and furniture of the 20th and 21st centuries created by established and emerging artists is exhibited throughout the store. This collection offers the chance to enjoy an aesthetic and educational journey to the heart of contemporary creation. This approach – unique among department stores – is testament to Le Bon Marché’s desire to combine emotion and amazement in one exceptional space.
The new e-commerce experience
Inspired by the name of the physical location of Le Bon Marché, 24 Sèvres is the online address bringing the essence of Le Bon Marché’s shopping experience to customers worldwide. Bringing together the most respected fashion and beauty names at one address, 24 Sèvres offers the most desirable pieces from renowned maisons and highly coveted emerging designers. Beyond a highly curated selection, 24 Sèvres provides an unparalleled visual experience and accompanies the customer in her discovery of products and trends, bringing an intellectual twist to fashion.
Outlook
In 2012 Le Bon Marché Rive Gauche embarked on an incredible interior renovation project, thus reaffirming its resolute choices: a refined selection of brands and the creation of new tailor-made spaces. In the main building, the watches, accessories and men’s fashion departments, as well as the La Grande Epicerie wine cellar, were transformed. In the secondary building, La Grande Épicerie de Paris now welcomes visitors in an entirely revamped space. Thanks to a double escalator that echoes the one in the main store, visitors can access a new space dedicated to the home that has been conceived as a ‘Parisian loft’ filled with light. In 2015, Le Bon Marché Rive Gauche will open its new shoe department and begin the redesign of its ladies’ fashion department.
Key figures
- 30,000 sqm of commercial space divided between two buildings
- 1,800 people work at Le Bon Marché Rive Gauche
- 15,000 customers per day
Le Bon Marché Rive Gauche on social media
- Sur une idée originale du Bon Marché Rive Gauche Vivez une expérience théâtrale immersive au cœur du Bon Marché,… twitter.com/i/web/status/1…
- EVENEMENT Les TBM sont de retour en magasin dès demain ! Dès mercredi 9 et jusqu'au 23 mars. Profitez des jours T… twitter.com/i/web/status/1…