Parfums Christian Dior

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Parfums Christian Dior
Parfums Christian Dior

Christian Dior Parfums Parfums Christian Dior

The spirit of Dior is reflected in each of the House's products and in the care taken at every stage of their production. From Grasse to Paris to the Dior Gardens, Parfums Christian Dior enhances the most beautiful ingredients so that each of its creations helps shape its global aura.

Creation date: 1947
CEO: Claude Martinez
Head office: 33, avenue Hoche, 75008 Paris - France
Website: www.dior.com

Identity

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines. The current-day trustees of this legendary expertise – François Demachy, Dior perfumer-creator, and Peter Philips, creative and image director of Christian Dior make-up – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.

Christian Dior © Parfums Christian Dior

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An absolute classic in the world of fine perfumery, J’adore expresses all the sensual intensity and solar energy of a Dior woman. Its signature floral scent celebrates the expressiveness of Damask Rose and Tunisian Orange Blossom, enhanced by heady notes of Comoros Ylang-Ylang. J'adore embodies the couturier-perfumer’s dream of harmony.

J'adore © Parfums Christian Dior

Insights

Claude Martinez, CEO, Parfums Christian Dior © Parfums Christian Dior

” The world of Dior beauty (including Perfume, Make-Up and Skincare) is defined by an audacious spirit and an incredible savoir-faire. Each Dior creation achieves this unique alchemy, striking a balance between a precious heritage and flowing creativity. This tension between our prestigious past and the future we are inventing is where our strength lies. A visionary attitude, such as the one Christian Dior had when he created the revolutionary concept of global beauty.”

Savoir-faire

The Dior Gardens, a place where humankind, nature and science have a rare opportunity to interact, are plots dedicated to cultivating plants and flowers whose exceptional natural active ingredients are used to make the Brand’s products. The longoza, a fascinating flower with unique self-regenerating powers, can be found hidden in the heart of the tropical forests of south east Madagascar. Anjou mallow is known for its healing properties and benefits from an extraordinarily fertile soil enriched by the constant rise and fall of the Loire River. As part of its unique ethno-botanical approach, Dior precisely defines every essential harvest process in order to obtain a plant-based substance of unparalleled and consistent quality. Performance, traceability and respect are at the heart of the Gardens’ approach. By creating long-lasting links with the local population, Dior is helping to protect biodiversity.

© Parfums Christian Dior

Outlook

Parfums Christian Dior is built on innovation and the continuous pursuit of high performance. LVMH Recherche created Hélios, a new R&D center, to provide optimum research facilities for Parfums Christian Dior and other Perfumes and Cosmetics Houses, and to enable them to engage even more deeply in ambitious scientific programs. Located in the heart of Cosmetic Valley, the French competitiveness cluster near Orléans, Hélios supports the Parfums Christian Dior production site in Saint Jean de Braye. With six buildings and more than 190,000 square feet of work space, the center employs some 270 researchers in more than twenty exceedingly specialized fields. Here, such leading products as Diorskin Nude foundation and the Capture skincare line are continually being developed and improved.

Key figures

  • 6 milions of jasmine flowers from Grasse to obtain one single kilogram of Absolu for j'adore l'Or
  • 10,400 EMPLOYEES WORKING AT PARFUMS CHRISTIAN DIOR
  • 30 avenue Montaigne. It was at this legendary address that the first Dior fragrance, Miss Dior, was created in 1947

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