PERFUMES & COSMETICS SUSTAINED INNOVATION AND ONGOING SELECTIVE RETAIL APPROACH
Parfums Christian Dior
Revenue €8,174m 0% vs 2024(1)
Profit from recurring operations €727m +8% vs 2024
Operating margin 8.9%
(1) On a constant consolidation scope and currency basis
Parfums Christian Dior
The Perfumes & Cosmetics business group, for which revenue remained stable on an organic basis in 2025, maintained its robust innovation policy and highly selective retail approach. Profit from recurring operations was up 8%, bringing the operating margin to 8.9%.
In fragrances, Parfums Christian Dior benefited from the successful launches of Miss Dior Essence and Dior Homme. Sauvage remained the world’s best-selling men’s fragrance. Innovations in makeup (within Forever and Dior Addict) also contributed to the Maison’s performance. Guerlain was buoyed by the latest additions to its Aqua Allegoria and L’Art & La Matière fragrance lines. Parfums Givenchy successfully unveiled a new floral version of its iconic scent with L’Interdit Parfum. Maison Francis Kurkdjian presented a retrospective exhibition showcasing 30 years of perfume-making at the Palais de Tokyo in Paris.