An exceptional program
LVMH presents the 6th edition which will take place from October 16 to 18, 2026. For
three days,
46 Maisons will exceptionally open 69 venues in 12 countries, offering the public many
new experiences and several openings accessible for the first time.
Workshops, manufactures, cellars, family homes, archives, iconic boutiques will invite
visitors to meet the women and men behind the Maisons, and to discover the savoir-faire
and heritage that bring Maisons’ creations to life.
Created in 2011, Les Journées Particulières allow the public to discover the
behind-the-scenes of the LVMH Group's Maisons for free and to meet those who embody
their savoir-faire.
Discover the Catalogue of
experiences
At the Source of Dreams
This theme « At the Source of Dreams » is articulated around three founding dimensions of
the Maisons' excellence: nature, culture, and craftsmanship.
- Nature, because every creation begins with materials, terroirs, landscapes and the
living world, all of which inspire the Maisons and enable the highest level of
quality, a commitment illustrated in particular by 4.3 million hectares of natural
habitats preserved or restored and by 99.9% of grapes from LVMH vineyards certified
for sustainable viticulture.
- Culture, because each Maison is rooted in a living history and heritage, largely
embodied by historic sites.
- Craft, finally, because excellence takes shape in the hand, in precision, and in
transmission, carried within the Group by 280 métiers and more than 320 Virtuosos.
An encounter with savoir-faire and those who embody it
Beyond the venues themselves, Les Journées Particulières remain above all an invitation
to meet the artisans, experts, creators, and teams who bring the Maisons to life every
day. By opening their doors to the public, the Maisons showcase the precision of
gestures, the demanding techniques, the quality of materials, and the vitality of a
living heritage in constant transmission.
On the occasion of Les Journées Particulières, Antoine Dupont, LVMH and Louis Vuitton
Ambassador, visited the Group's workshops to motivate the teams preparing to welcome the
public. His intervention echoes what drives the Maisons as the event approaches :
collective commitment, precision of gesture, preparation, and the desire to transmit. It
is this momentum that will animate, within the Maisons, all those who will welcome the
public next October.
Registrations will open in September 2026.
LEARN MORE ABOUT LES JOURNÉES PARTICULIERES 2026