CRM COORDINATOR

Posizione

For over a century, Acqua di Parma has offered timeless fragrances and lifestyle products depicting the vibrant and elegant essence of Italian sophistication. We strive to preserve and perpetuate the unique combination of all that we love about Italy – nature, culture, and art – the Italian “Arte di Vivere.” Drawing inspiration from its rich heritage, Acqua di Parma ties the highest quality materials to authentic craftsmanship to ensure a long-term transmission of values and sustainable practices.

At Acqua di Parma, we are guided by our four core values: Trust, Agility, Team Spirit, and our eagerness to Dare. We are a passionate and talented team of international professionals, who embody our culture of open-mindedness, originality, and diversity.

Responsabilità del ruolo

MISSION & RESPONSIBILITIES

As part of the Global E- Business & CRM Team, the key responsibilities are:

 

• Create and manage Customer Journeys online & offline to maximize the conversion rate, traffic instore and brand awareness
• Coordinate Direct Mailing for all Countries and all channels
• Develop CRM culture within the organization: data capturing, management, communication
• Improve database quality: enrich and clean
• Collaborate closely with IT departments on CRM projects including Clienteling
• Define requirements clearly while prioritizing tasks effectively based on business needs
• Work alongside the Trade Team and Retail Excellence departments to roll out Store Events/Experiences. In alignment with major CRM KPIs considered throughout planning stages while tracking the activities efficiently for performance analysis
• Take charge of Monitoring mechanisms for all CRM-related activities providing insights to support decision making processes
• Monitor CRM, e-CRM and digital data, campaign performances to identify new channels of contact and scout new business opportunities
• Determine annual key clustered customers’ strategy and support distribution with track record
• Manage VIP treatment and program: followed by ROI
• Work on improving customer segmentation, profiling and targeting

Profilo

REQUIREMENTS

• Economical University Degree or BA in Communication, Marketing, International Business
• A strong CRM experience, preferably in the luxury business
• At least 4 years of CRM experience, preferably in the luxury business
• Excellent knowledge of Salesforce Service Cloud and Salesforce Marketing Cloud
• Excellent communication skills with an ability to summarize complex information for an executive audience
• Fluent in English. other languages are a plus.