Head of Communication

Posizione

Head of Communication

Profilo

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, including +2000 in Italy and 15,000 in Europe and Middle East, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

As part of the Marketing Department, Communication Team, you will excel and enjoy this position if you are ready to actively handle the following missions:

Social Media & Content

• Content Strategy Development: Develop and implement a content strategy that aligns with the company’s objectives, target audience, and brand guidelines.
• Content Creation & Curation: Produce, curate, and optimize high-quality, engaging, and relevant content, including local digital and ATL productions and local adaptations.
• Define social media objectives and KPIs and supervise the implementation of content strategy, editorial planning, social media special projects and social media productions
• Define social media investments in order to guarantee the right balance along the funnel and providing support to brand launches, brand’s rollouts and tactic operations to boost sales. 

PR & Events

• Set and supervise implementation of PR strategy ensuring strategic media partnerships and constant delivery of relevant stories through day-to-day PR activity, events, and investments to grow earned media value
• Manage and optimize digital PR activities through the selection of right partners and the growth of direct relationship with key influencers on the market
• Plan, develop and coordinate PR events concepts, themes and formats that align with company’s objectives

Consumer Activation

• Supervise the definition and execution of in-store initiatives, including institutional and brand activations and service-related contents across the store network
• Oversee the planning and execution of local events, Stores openings, flagship animations and omnichannel beauty service experiences in collaboration with Sales, Training, and European teams

Ensure internal flows of information and updates for sales and purchase departments and create working synergies to maximize communication investments.

Manage a team of managers, senior and junior specialists setting objectives and supervising workflows inside communication team.

Ensure content and communication messages’ consistency within all company channels (media, ecommerce, CRM…)

Ensure strong partnership with internal and external resources (agencies, French central team, freelances, exc.)

Ownership of communication budget allocation and monitoring of all department spending

Do not hesitate to apply if you have:

• 7+ experience in a similar role
• Strong understanding of communication strategies, branding, social media, PR, and media investments
• Demonstrated success in developing and executing large-scale communication projects
• Strong leadership skills to manage and empower a team

How to be successful in the role and at Sephora:

By staying results-oriented and proactive in this fast-paced and dynamic environment, you'll contribute to the success of Sephora.

Here, you will find:

• Community: authenticity is embraced, and the strength of our differences fuels our collective spirit
• Working Environment: modern offices with break/relax areas for your well-being in the center of Milan. Enjoy our extraordinary planning of activities, such as Annual Convention, team buildings, etc.
• Work-life balance: smart working and flexible hours
• Culture of empowerment, learning & growth: you will have the tools, space and opportunity to learn, innovate and lead
• Meaningful Rewards: competitive tailored welfare offers, free beauty product gifts and access to discounts on Sephora and LVMH products
• Work that brings fulfillment: from delighting clients every day, to inspiring our industry at large, every action makes a difference
• Sephora Stands: positive social and environment impact activities organized by our “Sephora Stands” committee

Join us and belong to something beautiful.

At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone.

https://www.youtube.com/watch?v=1KzWX7e0ePk