eCommerce & CRM Manager

Posizione

Since 1828, Guerlain has been dedicated to create absolute Beauty and transmit a more beautiful world. To reveal wonders – through the craft of exceptional products, but also through the development of exceptional and audacious talents.

We run a transformation at a fast pace and are onboarded on the accelerating elevation journey that will lead us to the clear destination of being the most iconic high perfumery and high cosmetic house in image and products, above the competition, the most exclusive one.

Responsabilità del ruolo

As a member of the Digital Department in a context of business growth and transformation you will actively participate in the eCommerce and CRM Manager role, driving sales for Guerlain.com business delivering Sell Out in line with the business ambition while contributing to the Brand Elevation mission, taking the DTC to the next level by building relevant partnerships and ensuring the perfect execution of product launches and commercial activations.

Missions:

DTC:

• Manage, analyze and draw conclusions from e-commerce KPIs
• Drive SO aligned with the ambition
• Build the animation plan
• Seek and foster high luxe collabs and partnerships

CRM:

• Define the communications plan to improve related KPIS (repurchase, loyalty, engagement, etc)
• Enrich, grow and manage database
• Pilot the implementation of Loyalty and Care Programs providing an excellent omnichanel experience
• Execute the local CRM program for databse specially for top clusters (events, experiences, partnerships, etc).

Traffic Acquisition:

• Implementation of local campaigns across Media channels adapting guidelines
• Partner with agencies to drive qualitative traffic and conversion on the DTC
• Follow up and analyze campaign performance to provide learnings, insights and data

E-retail:

• Ensuring that Guerlain content is put online correctly, as well as monitoring the competition, innovations and new trends in the sector via a number of ad hoc benchmarks, so as to be able to provide new and innovative solutions to our launches and problems.
• Monitoring and analysing E-Retail performance, defining business and image KPIs to measure the effectiveness of activations
• Participating in the design of guidelines for the E-Retail channel and best practices/ learnings to be shared.
• Co-managing an intern for eRetail projects support.

Profilo

• Bachelor’s Degree in Marketing, Digital Marketing or Business
• 5+years of eCommerce experience
• Result-driven profile with multitask capacity to manage several projects at the same time and a keen eye on detail
• A willingness to roll up sleeves to get things done
• Excellent oral and written communication skills
• You speak Portuguese and English
• Proficient in Google Ads, Excel, Sales Force and PowerBI

Ulteriori informazioni

LVMH Beauty Iberia believes in every person’s unique talent and celebrates all singularities. Therefore, we foster diversity and inclusion from our recruitment process and are committed to promote equal opportunities to create an integrative working environment.

As part of this commitment, LVMH Beauty Iberia values candidates who hold a certificate of disability equal to or greater than 33%.