Key Account Manager Wholesale (m/f/d)

Posizione

As Preferred Wholesalers & Specialist Key Account Manager your role within our organization is to drive brand performance and establish strong relationships with key wholesaler and specialist accounts. This position oversees significant regions in Suisse Romande and Ticino, including notable ski and summer resort areas, and manages a substantial portion of our preferred wholesalers. The KAM is tasked with defining and delivering listing objectives, negotiating yearly deals, and influencing indirect sales teams to enhance brand visibility and performance.  

Responsabilità del ruolo

Business Development

• Define and deliver listing objectives based on a targeted scope of wholesaler accounts & specialists.
• Drive brand performance according to Brand Equity KPIs: volume, value, distribution quality, and activation quality.
• Collaborate with Marketing & local Brand Managers to develop targeted activations.
• Negotiate yearly deals to serve MH's interests while enhancing collaboration.

Wholesalers

• Establish long-term relationships based on mutual trust and a win-win business model with wholesaler accounts (negotiations & visits).
• Manage other wholesalers’ expectations following the selective distributors' strategy.
• Influence indirect sales teams: motivate & drive sales force to sell MH portfolio using trainings, incentives, and sales support.
• Information management: lead sell-through analysis for the area; use Harvest to analyze the market, propose action plans and drive value creation based on sell-through and stock levels.

Ambassadorship

• Personifies the brands, living and breathing its DNA; act as the ambassador in the market.
• Creates strong relationships and emotional connections with customers and influencers to build lasting advocacy.
• Develops a customer and trade influencers database and network.
• Organize and animate tastings to train customer staffs.
• Provide ongoing feedback/inputs regarding market conditions, competitive activities, and landscape to internal functions (marketing, logistics, customer service, etc.).

Profilo

Professional experience & know how:

Education & Qualifications

• Degree level (is a plus)

Languages

• Fluent in French
• Fluent in English
• German (Swiss German) and/or Italian is a big plus

Key Skills & Knowledge

• Commercially assertiveness
• Strong business acumen
• Data analysis savvy
• Entrepreneurial and spirit of conquest attitude
• Good analytical skills and ability to interpret and apply information
• Wine and spirits knowledge is a plus
• Previous sales experience and understanding of dynamics advantageous
• Ability to establish strong relationship with key stakeholders and partners. An existing ‘spirits industry” network within the market is a plus

Personal & interpersonal skills:

• Excellent communication and relationship building skills
• Good organizational and time management skills
• Passion for craft spirits and ability to inspire others
• Strong interpersonal skills and team player
• Enquiring mind, proactive and attention to detail
• Assertive
• Customer focused

Ulteriori informazioni

We look forward to receiving your written online application, including details of your earliest possible starting date and your salary expectations.

In order to ensure the most objective assessment of skills and qualifications possible, we ask all applicants to submit their application documents without a photo.

We are committed to equality and making the best use of the talents and diversity of all our employees. We provide equal opportunity for all individuals regardless of age, race, ethnicity, nationality, gender, including gender identity and expression, sexual orientation, disability, marital or civil partnership status, maternity, paternity and adoption leave as well as any other class protected by law.