Regional Marketing Director

Posizione

Do you wish to join the House of Dreams?

In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.

You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:

Create Passionately

Craft together with joy

Excel for ultimate luxury

Lead with audacity

Cultivate Triumphant inclusivity

Commit and act to re-enchant the world.

Design your dreams with Dior.

 

 

Responsabilità del ruolo

The Regional Marketing & Visual Merchandising Director adapts and executes brand strategy for PCD Orient (50 markets across Middle East / India / Africa) ensuring local relevance while maintaining global brand consistency. This role coordinates marketing activities across markets within the region, manages local teams and agency relationships, and drives commercial performance through tailored campaigns and activations. The position requires deep market knowledge, cultural sensitivity, and the ability to balance global direction with local needs while delivering results and building organizational capabilities.

On the VM part, this role defines and leads the Maison’s global visual merchandising 
strategy to ensure consistent brand execution and commercial performance across all points of sale. The role establishes visual standards and governance frameworks that translate creative direction into scalable retail execution. Leading global and regional teams in close partnership with Creative, Marketing, and Retail, the position delivers measurable impact on client experience, brand consistency, and sales performance.

Profilo

Regional Marketing Strategy
▪ Adapt global brand strategies to regional markets by incorporating local consumer insights, competitive dynamics, and cultural specificities
▪ Define go -to-market approaches for the region including channel priorities, retail strategies, and media mix to optimize reach and effectiveness
▪ Develop marketing plans aligned with regional commercial objectives, product availability, and budget constraints while respecting global brand guidelines

Campaign Execution and Localization
▪ Lead campaign implementation across regional markets by coordinating asset localization, media planning, and activation calendars with local teams
▪ Oversee brand positioning consistency while ensuring campaigns resonate with local
consumers through appropriate messaging, imagery, and channel selection
▪ Manage regional activations including events, retail programs, and partnerships that create brand visibility and drive consumer engagement

Team Leadership and Coordination
▪ Build and develop regional marketing teams with capabilities needed to execute strategies effectively and adapt to evolving market conditions
▪ Provide direction to local marketing managers and specialists through clear objectives, regular guidance, and performance feedback
▪ Foster collaboration across markets within the region to share best practices, leverage scale opportunities, and optimize resource utilization

Budget and Performance Management
▪ Prepare regional marketing budgets and allocate resources across markets based on growth potential, strategic priorities, and commercial objectives
▪ Monitor KPIs including sales performance, brand awareness, and campaign effectiveness to assess regional results and identify improvement areas
▪ Track budget utilization across markets to ensure financial discipline and reallocate resources when circumstances require adjustments

Cross-Functional Partnership
▪ Coordinate with regional retail, sales, and operations teams to align marketing initiatives with commercial calendars and inventory plans
▪ Partner with global brand teams to provide market feedback, validate campaign concepts, and ensure regional needs inform central strategy
▪ Manage relationships with local agencies, media partners, and vendors to ensure quality execution and cost-effectiveness

Vision & Brand Stewardship
▪ Set and evolve the Maison’s global visual merchandising strategy in alignment with creative direction and business priorities.
▪ Define standards, guidelines, and governance frameworks to ensure brand consistency, innovation, and excellence at every touchpoint.
▪ Partner with creative studios, marketing, and store design to translate inspiration into actionable, scalable solutions worldwide.

Global Execution & Operational Excellence
▪ Oversee the deployment of visual merchandising campaigns, launches, and events across all geographies and formats.
▪ Establish KPIs and performance analytics to measure, communicate, and enhance the impact of visual initiatives on business results.
▪ Lead the governance of merchandising guidelines, display implementation, and continuous improvement processes.