CDI - Global Brand Marketing Manager (H/F/X)

Le poste

CDI - Global Brand Marketing Manager (H/F/X)

Votre profil

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

Sephora has built one of the leading retail brands in the world but has historically operated with a very localized structure.  As one of the few retailers to arrive on the Interbrand list of the world’s most valuable brands, Sephora has an opportunity to scale its leadership even further. 

The Global Brand Marketing Manager will play a critical role in enabling Sephora’s success worldwide—supporting Sephora’s unique assortment and maximizing collaboration with brands internationally.

The role will report to the Global Brand Marketing VP.

You will excel and enjoy this position if you are ready to actively handle the following missions:

Co creation of annual brand marketing plan

• Co-lead the collaborative development of the annual brand marketing plan, working closely with cross-functional teams (merchants, regional marketing teams, etc.) to gather insights and ensure buy-in.
• Facilitate workshops and meetings with brands and internal teams to brainstorm ideas, set priorities, and allocate resources effectively.
• Present the annual brand marketing plan to senior leadership for approval and secure necessary funding.

Development and execution of global brand strategies

• Develop and implement comprehensive global brand strategies that align with overall business objectives and drive brand growth in key markets.
• Define brand positioning, messaging, and visual identity guidelines ITK with brands to ensure consistency across all touchpoints in all regions.
• Plan and develop integrated marketing campaigns across various channels, including digital, social media, print, and in-store.
• Guide regions into key global projects implementation in respect of deadlines and budget.

First At collaboration

• Identify areas for improvement and develop strategies to enhance Only At Sephora priority launch.
• Ensure that all marketing activities in regions are aligned with the opportunity of driving global differentiation at Sephora.
• Collaborate with brands in order to deliver the best-in-class assets and plan for region in time for perfect execution.
• Manage campaign budgets and track key performance indicators (KPIs) to measure campaign success, optimize performance and build reports for brands.

Regional management

• Serve as point of contact for regional brand marketing teams, providing guidance and support in the implementation of global brand strategies.
• Collaborate with regional teams to adapt global campaigns and messaging to local market needs and preferences, ensuring cultural relevance and resonance.
• Facilitate regular communication and knowledge sharing between global and regional marketing teams to foster a cohesive and collaborative marketing organization.

Do not hesitate to apply if you have… or if you are …

• 7+ years marketing or merchandising expertise
• Preference for hands-on experience in brand management or trade marketing in intercultural environments
• Strategic thinking – strong understanding of global markets, consumer behavior, and brand management principles
• Collaborates – Experience leading complex cross-functional initiatives up, down, and across teams.
• Engages and Inspires – Generates continued commitment to Sephora’s long-term marketing goals and successfully enrolls business partners on shared wins with creative thinking and results driven leadership
• Values Uniqueness and Differences – Strongly motivated by Sephora’s values around inclusion and making an impact in our community
• Fluent in English.

Here, you will find: 

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.

• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.

• Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.

Join us and belong to something beautiful.  

At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone.