Director-Brand Marketing

Le poste

◆Position Overview

1. Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives/projects assigned
2. Drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives
3. Pursue Market/Client Understanding and fully utilize data for everything we do

◆Key Accountabilities

Client-centric Marketing Strategy & Plan

• Lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data
• Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan’s business and its various aspects (competition, target clients, products, communication, etc.) 
• Translate consumer and data insights into brand action plans that can generate a positive impact on business results
• Develop annual marketing plan inclusive of media, production and operation of advertising and other marketing communication programs
• Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action
• Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners

Media Planning, Execution & Effectiveness Evaluation

• Develop annual marketing budget plan, review monthly and manage it on a day-to-day basis
• Lead planning and delivery of Tiffany Japan’s media plan in alignment with the company’s business strategy and priorities
• Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders 
• Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs – Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media
• Build Measurement studies and roadmap for media effectiveness across funnels, generating data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business 
• Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
• Work closely with media and agencies to maximize opportunities and results.
• Act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives; keep current with industry news, digital trends, platforms, and experiences that can inform Brand’s activation planning and drive innovation and performance.
• Demonstrate strong technical knowledge of evolving digital & social media landscape, leading a video first media strategy with agency partners
• Create, manage, and grow partnerships with external media, tech, and media analytics partners
• Implement “test & learn” programs for digital channels including testing roadmap, test set-up, and results interpretation
• Synergize with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships

Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management

• Develop robust localized communication plans to drive regional relevance in key global communications pillars (e.g. Love & Engagement) and across channels (e.g. influencers)
• Collaborate with Global Marketing to ensure the quality of all localized communication assets, tools, collaterals meets Tiffany’s global standards
• Oversee project management encompassing localization time schedules, vendor relations, internal resource allocation, etc. 

Team Capacity Development/Support 

• Exercise positive leadership, while being a highly motivated hands-on player at the same time
• Infuse client-centric marketing focus into the team and across the company
• Develop junior talent within the team through day-to-day coaching
• Provide support to other team members when in need

Cross-functional Synergy Leadership

• Act as leader for cross-functional initiatives representing Brand Marketing team
• Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically
• Voluntarily facilitate internal work streams in partnership with other departments and teams
• Supervise New Store Opening/Store Renewal marketing activities to deliver the best brand exposure for our stores

◆Requrements

• Holistic marketing experience at a brand end, incl. media planning, magazine (ads and tie-ins), BTL activities (events, pop-up store, etc), etc, at least for 2 years
• Could possess an agency side background or business owner (client side) background
• Rich experience in marketing planning, execution management and follow-up evaluation. Experience should include well-balanced, broad scope of marketing (i.e. strategy, communication & promotion, research, etc.), and should NOT be limited to just one or two aspects (such as just advertising, promotion or PR).  Idea proposal or portfolio of work example(s) from previous work will be a plus
• Experiences of digital marketing, in addition to traditional media
• Experience of working in international business environment(s)
• Business level English both in writing and speaking, native in Japanese
• Project management skills
• People management experience
• Market research experiences plus
• Solid strategic thinking, integrating both qualitative/beauty perspective and quantitative perspective
• Professionally and personally mature person, with high interpersonal communication skills
• Goes beyond given role/anticipated path to achieve bigger results
• A collaborative team player, while being a reliable project owner
• Capable of handling multiple and fast-paced tasks, with a strong sense of ownership 
• Continuously look for opportunities to drive effectiveness and efficiency
• High sensitivity or passion for luxury/lifestyle brands from client’s and marketer’s point of view
• Attention to details
• General PC skills (Word, Excel, PowerPoint) are required