Head of Digital Acquisition (F/M/X)

Le poste

As Head of Digital Acquisition at Christian Dior Couture, you will lead the development and execution of our global Digital Acquisition strategy, driving qualified traffic growth, acquisition performance and media investment effectiveness across markets.

Working at the intersection of acquisition, media, measurement and consumer behaviour, you will partner closely with regional teams and key stakeholders to establish global strategies and best practices, improve performance and identify new growth opportunities.

The role combines direct ownership of Paid Search and Acquisition Measurement with broader responsibility for traffic intelligence and the evolution of our global acquisition capabilities.

Les missions

Digital Acquisition Strategy

• Translate global business priorities into Digital Acquisition strategies, frameworks and performance objectives.
• Partner with regional teams to drive qualified traffic growth, acquisition efficiency and business performance.
• Identify opportunities to improve acquisition effectiveness and evolve our approach in response to changing consumer behaviours and digital ecosystems.

Traffic & Performance

• Develop a holistic view of digital traffic performance across acquisition and discovery sources.
• Identify trends, opportunities and cross-channel dependencies impacting traffic and acquisition.
• Partner with Paid Social, SEO/GEO, CRM and other teams to inform traffic and investment decisions.

Paid Search

• Lead global Paid Search strategy, governance and best practices.
• Partner with regions and agencies to improve campaign effectiveness, media efficiency and Search-driven traffic growth.
• Drive adoption of new Search capabilities and emerging acquisition opportunities.

Measurement & Attribution

• Own the global measurement and attribution framework for Digital Acquisition.
• Develop best practices across reporting, attribution and incrementality.
• Translate performance data into actionable insights and recommendations for investment and strategic decisions.

Regional Enablement & Leadership

• Lead and develop the global Digital Acquisition team.
• Strengthen acquisition capabilities across regional teams through frameworks, knowledge sharing and best-practice development.
• Build alignment and influence across a complex international organisation.

Votre profil

• Strong experience in Digital Acquisition and Performance Marketing within a global or multi-market organisation.
• Deep expertise in Paid Search, digital measurement and attribution.
• Strong understanding of digital traffic drivers and how paid, owned and organic channels contribute to acquisition.
• Analytical and commercially minded, with the ability to translate data into clear business recommendations.
• Proven experience leading teams and influencing stakeholders across a matrixed organisation.
• Able to balance global strategy and governance with regional market needs.
• Curious and forward-looking, with a strong understanding of evolving consumer behaviours, platforms and acquisition opportunities.

Informations complémentaires

What Success Looks Like : 

• Sustainable growth in qualified digital traffic and acquisition performance.
• Improved effectiveness of acquisition investment.
• Stronger Paid Search performance and capabilities across markets.
• More mature measurement and attribution frameworks.
• Increased adoption of global acquisition best practices across regions.
• Identification and activation of new acquisition growth opportunities.