Web Content & E-Merchandising Specialist

Le poste

Do you wish to join the House of Dreams?

In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.

You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:

Create Passionately

Craft together with joy

Excel for ultimate luxury

Lead with audacity

Cultivate Triumphant inclusivity

Commit and act to re-enchant the world.

Design your dreams with Dior.

YOUR IMPACT

We are seeking a proactive and detail-oriented Web Content & e-Merchandising Specialist to join our regional E-business team in Dubai and support our continued e-commerce acceleration. This pivotal role will be instrumental in maintaining and optimizing Dior.com across key markets in the region, ensuring a cohesive and elevated online experience that aligns with global brand standards while remaining relevant to our local audiences.

Reporting to the E-commerce Manager, the successful candidate will be responsible for content management, merchandising strategies implementation, quality assurance, and coordinating key digital campaigns and offerings, with a strong emphasis on business growth and user experience.

While content contribution is at the core, this role also involves collaborating with headquarters’ e-merchandising team and supporting SEO and CRO efforts to ensure content effectively drives business objectives.

Les missions

• Content Contribution & Adaptation:
  • Actively contribute, adapt, and publish content (text, imagery, video) through the CMS on Dior.com and its associated digital tools (Virtual Try-On experiences) for several different local markets, ensuring it is aligned with brand guidelines and global standards while resonating with our local audiences.
  • Coordinate content translations and adaptations with local market teams and agencies, managing timelines for campaign launches and content updates.
  • Ensure on-time go-live of monthly novelties and content updates maintaining campaigns in the PIM and in Salesforce backend

• Regional Campaign & Offer Coordination:
  • Collaborate closely with local teams to execute digital campaigns, ensuring timely content deployment and offer activation.
  • Manage the integration and promotion of generosity offers (CRM initiatives, sampling, Gifts With Purchase - GWP) optimizing their visibility and effectiveness.

• Quality Assurance (QA) & Local Adaptation:
  • Perform rigorous QA on website pages and functionalities post-deployment, identifying and resolving content, display, or localization issues specific to each market.
  • Implement necessary local adaptations to website elements to enhance user experience and cater to regional preferences.

• e-Merchandising Strategy & Optimization:
  • Support the E-commerce Manager in developing and implementing data-driven e-merchandising strategies to optimize product visibility, cross-selling, and up-selling opportunities across the website.
  • Contribute to the continuous optimization of product pages, landing pages, and category pages for maximum impact.
  • Analyze product performance and customer journeys to make informed recommendations that boost online business performance and conversion rates.

• Platform Management & Salesforce Knowledge:
  • Utilize and manage content within our various digital platforms, including Content Management Systems (CMS) and e-commerce platforms.
  • Demonstrate a strong working knowledge of Salesforce backend functionalities, particularly concerning campaign management, to support digital initiatives effectively.

• Collaboration on Traffic Acquisition (SEO Focus) & CRO strategies :
  • Work in close partnership with the Traffic Acquisition Specialist to implement on-page SEO best practices (keyword integration, meta descriptions, title tags, internal linking) as part of content publishing.
  • Assist in technical SEO audits as requested, providing support for content-related optimizations.
  • Ensure that content and layout optimizations are aligned with CRO strategies and A/B Tests to maximize user engagement and conversion rates

• Performance Monitoring (Operational) & Reporting:
  • Monitor operational website performance, page load times, and content display across devices, escalating technical issues to the IT/Development team as needed.
  • Provide basic reports on content performance (page views, time on page) for internal reviews and continuous improvement.

Votre profil

• Education: Bachelor's degree in Digital Marketing, Web Development, E-commerce or a related field.

 

• Experience: Proven experience in web content management, e-merchandising, digital marketing, or an equivalent role. Experience of using Salesforce Storefront Reference Architecture (SFRA) is a plus

 

• Technical & Platform Skills:
  • Proven proficiency with Content Management Systems (CMS), Product Information Management (PIM) and e-commerce platforms.
  • Strong working knowledge of Salesforce backend (e.g., Commerce Cloud, Marketing Cloud) is highly desirable.
  • Understanding of web analytics tools (e.g., Google Analytics).
  • Proficiency in HTML, CSS, JavaScript, and other web development technologies for content formatting is a plus.

• E-commerce & Digital Marketing Acumen:
  • Solid understanding of e-merchandising principles and conversion rate optimization (CRO) techniques.
  • Experience with planning and executing digital campaigns, including promotional offers (sampling, GWP).
  • Familiarity with virtual try-on or other innovative digital customer experiences is an advantage.

• Soft Skills:
  • Exceptional organizational skills and meticulous attention to detail.
  • Excellent written and verbal communication skills, with a strong ability to coordinate across diverse teams and cultures.
  • Proactive, solution-oriented mindset with strong analytical capabilities.
  • Ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a fast-paced environment.
  • A strong customer-centric approach.
• Language: Fluency in English is essential. Proficiency in Arabic is a significant advantage.

Informations complémentaires

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.

At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.