PR Specialist (Tokyo)

Le poste

Guerlain (Japan) is looking for a PR Specialist.

This position will be reporting to Marketing & Communication Manager, and responsible for planning and executing PR strategies to convey the appeal of products and the brand's philosophy to customers, including building relationships with the media.

Les missions

We are looking for individuals who are passionate about taking on the challenge of "long-term brand nurturing PR" at Guerlain and wish to enhance their expertise.

MISSION STATEMENT

To establish recognition of Guerlain's targeted brand image.

Communicating product reliability through PR and enhancing brand loyalty is crucial as it promotes consumer understanding of products and search behavior, leading to new customer acquisition and customer development, ultimately contributing to the improvement of LTV (Customer Lifetime Value).

MAIN RESPONSIBILITIES

• Product PR
• Formulating and executing PR plans utilizing magazines, WEB/SNS
• Building relationships with web media
• Planning and managing caravans, events, and new product launch presentations
• Creating and managing new product releases and production materials
• Handling interviews and checking and proofreading published articles
• Planning advertisements and progressing tie-ups
• Other related tasks

WORKING RELATIONSHIPS

• Product Marketing, Digital
• Sales
• Education & Development
• PR function of HQ
• Shared Service Functions. (F&A, RAQA)

EXTERNAL RELATIONS

• PR Agency / AD Agency / Event Agency
• Press (editors, writers, journalists) / KOLs
• Make-up artists / stylists / photographers
• LVMH Japan and other LVMH group companies

Votre profil

JOB REQUIREMENTS

Education: University graduate

Experience:

• Minimum 3 years experience in either brand PR, ePR or PR agency
• Experience in contacting journalists and influencers
• Ability to manage multiple projects simultaneously
• Cosmetics/luxury industry background preferred

 

Language: Fluent Japanese and business level English communication skills

Required Competencies:

• Background in PR or ePR
• Team management
• Analysis and reporting capability
• Action oriented
• Proactive
• Strong interpersonal skills
• Creativity
• High communication skills
• Result driven
• Positive mindset
• Teamwork spirit
• High objective setting
• Fashion sensitivity

 

DEVELOPMENT OPPORTUNITIES

• PR & Communication Manager of the company
• Other similar position within LVMH group