LVMH

From October 16 to 18, 2026, LVMH will bring Les Journées Particulières to China, opening the doors of its Maisons to the public. As a signature global event of LVMH since 2011, the sixth edition will see 71 venues around the world open their doors. In China, 4 exceptional venues across Shanghai, Ningxia and Hong Kong SAR will invite the public to discover the people, materials and savoir-faire behind the creations of the LVMH Maisons.

This edition in China reflects the depth of the longstanding ties between LVMH, its Maisons and China. It also marks a significant milestone for Les Journées Particulières, bringing multiple Maisons together in a collective format in China for the very first time since the initiative was created.

The Group’s relationship with the country spans more than 160 years, beginning with Hennessy’s first shipment of cognac to China in 1859 and pioneered by Louis Vuitton, whose arrival in China in 1992 marked a defining moment in the Maison's global journey and opened a new chapter of cultural exchange with China. Over generations, this bond has flourished through cross-cultural dialogue, heritage exhibitions, and collaborations with Chinese artists and creatives. Les Journées Particulières now opens a new chapter in this dialogue, creating an opportunity for the Chinese public to engage more closely with the people, materials, and mastery behind the LVMH Maisons.