CEO
Benjamin Vuchot
Creation date
1960
Headquarters
8/F, Chinachem Golden Plaza, 77 Mody Road, Tsim Sha Tsui East, Kowloon - Hong Kong
IdentityDFS
On November 7, 1960, Robert Miller and Charles Feeney opened the firstDuty Free Shoppers store at Hong Kong airport. At a time when travel retail was only in its infancy, the pioneering vision of two American entrepreneurs meant DFS could offer travelers on stopovers high-quality duty-free products. In 1972, the House built on its success by launching its first DFS Gallerias in downtown Honolulu and Hong Kong. These outlets, renamed “T Galleria by DFS” in 2013 in honor of the traveler, offer exclusive services and a unique shopping experience in the heart of the world’s biggest cities. The House endeavors to convey the founders’ passion for traveling and service, and since day one, has developed innovative merchandising concepts that have enabled it to forge partnerships with the biggest high-quality brands. With over 400 points of sale around the world, spread across 15 major airports and 18 T Gallerias centered in the heart of the most desired destinations, DFS is now the leading luxury travel retailer in the world.
9,000
EMPLOYEES AROUND THE WOLRD
400
BOUTIQUES INCLUDING 18 T GALLERIAS SPREAD OVER 13 COUNTRIES
200
MILLION ANNUAL VISITORS TO DFS STORES AND T GALLERIAS
Visual representative of DFS locations, products and identity
Visual representative of DFS locations, products and identity
ICON
Travel retail was still unchartered territory when the founders of DFS established the business in 1960. Now the leading high-quality travel retailer, the pioneering inspiration of its early days has stayed with the brand during its expansion. DFS has made the satisfaction of its customers a top priority at each stage of its journey.
INNOVATION
Today, with innovation as its founding principle, DFS is the world’s leading high-quality travel retailer. This status means it can launch trends and offer travelers more high-end products and exceptional services, such as beauty concierge, exclusive products and lounge areas. With customer satisfaction as its top priority, DFS puts all of its savoir faire into transforming customers’ stopovers into unforgettable experiences. In the modern, inviting surroundings of its airport stores or its downtown T Gallerias, travelers can feel at home wherever they are in the world.