CEO
Ed Brennan
Creation date
1960
Headquarters
15/F – 17/F, One Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong
IdentityDFS
On November 7, 1960, founders Robert Miller and Charles Feeney revolutionized travel retail when they opened the first airport store in Hong Kong. At a time when travel retail was only in its infancy, their vision pioneered the opportunity to curate unforgettable shopping experiences through an extensive assortment of quality merchandise and personalized world-class service—forever changing the industry.Today, as the global leading luxury travel retailer, DFS embodies its brand promise, "Your Personal Guide to the World of Luxury," with a global network of airport and downtown stores such as Hong Kong, Macau, Hawaii. Every DFS store is a destination within destination, reflecting the founders’ passions for travel and service.
Visual representative of DFS locations, products and identity
Visual representative of DFS locations, products and identity
ICON
With more than 750 brands, DFS delights and inspires by curating the best of the world’s leading brands to complement every aspect of its customers’ lifestyle across five categories: Fashion & Accessories, Beauty & Fragrances, Watches & Jewelry, Wines & Spirits and Food & Gifts.As its customers' personal guide to the world of luxury, DFS enlivens different dimensions of luxury through its extensive assortment across different product categories; strategic store locations; strong global and local partnerships; stamp of authenticity and assurance; service excellence; and a member-centric global loyalty program.
INNOVATION
Inspired by its pioneering spirit, DFS continually innovates and pushes its boundaries through world-class events such as the DFS Masters series; and unique store concepts like Beauty Collective, DISTRICT by DFS, and House of Jewels. Through esteemed brand partnerships; the dedication of its connoisseur team and revolutionary integrated retail experiences, DFS guides its discerning customers on journeys of discovery by offering curations of exceptional products across different categories and engaging encounters that cannot be found elsewhere. In addition to its plethora of innovative, multi-channel campaigns and engaging retail-tainment experiences, DFS CIRCLE—DFS' global luxury loyalty program and the first of its kind in the world—offers its members exclusive global privileges, local perks and tailor-made experiences that celebrate personal indulgence.
OUTLOOK
With a strategic presence in both downtown and airport locations, DFS continues to curate exceptional experiences with the world’s finest brands for global travelers. Our focus remains on well-positioned stores at key destinations such as DFS Hong Kong, Canton Road; DFS Macau, City of Dreams and Shoppes at Four Seasons; DFS Okinawa Naha City; DFS Los Angeles International Airport; and DFS San Francisco International Airport. Additionally, DFS is enhancing the shopping journey through innovative technologies, elevated digital platforms, and our rewarding global loyalty program, DFS CIRCLE.
