Zenith - LVMH

Module « Gravity Control » - Academy Christophe Colomb © Zenith

IdentityZENITH

Founded in 1865 in Le Locle, Switzerland, ZENITH has been synonymous with the avant-garde of watchmaking for over 160 years, driven by a pioneering spirit and an unwavering quest for precision. As the first fully integrated watch manufacture, the Maison has continually pushed the boundaries of its craft by developing its own movements, including the legendary El Primero, the world’s first automatic chronograph, first unveiled in 1969.Each ZENITH collection reflects the brand’s commitment to innovation and artisanal excellence. The CHRONOMASTER line showcases ZENITH’s mastery of high-precision chronographs; DEFY embodies the technological avant-garde with bold designs; and the PILOT collection celebrates the Maison’s aviation heritage with timepieces designed for adventure.This relentless pursuit of perfection has earned ZENITH a record 2,333 chronometry prizes, a testament to its exceptional expertise. Among these accolades, the majority were awarded to the Calibre 135, an iconic movement from the golden age of chronometry, now reborn in an exciting new iteration within ZENITH’s recently introduced G.F.J. collection.

2 333
PRECISION TIMEKEEPING AWARDS SINCE 1903 – A WORLD RECORD
600
MOVEMENT VARIATIONS
300
PATENTS FILED

2 333 chronometry price - world record! © Zenith

ICON

The first automatic chronograph movement in history with an accuracy of 1/10th of a second, the El Primero movement was released in 1969, becoming an emblematic milestone in watchmaking that has won countless awards. Over forty years later, Zenith timepieces are still equipped with this caliber and its extraordinary mechanism.

ARCHITECTURE

The first industrial watchmaking manufacture in the modern sense of the term, the Zenith Manufacture, located in the region of Le Locle, the cradle of Swiss watchmaking, looks out over the mountains of Neuchâtel. In a place steeped in history, the Manufacture has employed a revolutionary workflow system based on vertical integration since it was founded in 1865. From design to production, each Zenith watch contains a movement that, once assembled, contains between 150 and 1,000 components. This feat is made possible thanks to close daily cooperation between artisans and specialists, all working together under one roof in the interests of efficiency, and above all to ensure our independence. The characteristic architecture of the Zenith Manufacture boasts a distinctive facade of red and white-painted bricks that proudly spell out the name of the brand with the star symbol, and the letters G.F.J., the initials of our founder. This internationally-renowned Manufacture has moved boldly into the 21st century and today counts 18 buildings on the same site. Faithful to its origins and its values, Zenith has never left the premises where it was founded. Discover the Manufacture with the immersive Zenith 360° Virtual Experience: