LVMH’s vocation is to ensure the development of each of its Maisons while respecting their identity and autonomy, providing all the resources they need to design, produce and market products and services defined by excellence and the highest quality.

The LVMH Model, Fondation Louis Vuitton
Fondation Louis Vuitton © Iwan Baan

A unique operating model anchored by six pillars:

Decentralized organization


EcosystemeOur structure and operating principles ensure that our Maisons are both autonomous and responsive. This allows us to be extremely close to our customers, to ensure that rapid, effective and appropriate decisions can be made. This approach also sustains the motivation of our employees, encouraging them to show true entrepreneurial spirit.

croissance-interneThe LVMH group places priority on organic growth and commits significant resources to develop its Maisons, as well as to encourage and protect creativity. Our people are key to this approach, making it essential to support their career growth and encourage them to excel.

integration-verticaleVertical integration fosters excellence both upstream and downstream, allowing control over every link in the value chain, from sourcing and production facilities to selective retailing. This integration also guarantees complete control over the image of our Maisons.

synergiesSharing of resources on a Group scale creates intelligent synergies while respecting the individual identities and autonomy of our Maisons. The combined strength of the LVMH Group is leveraged to benefit each of its Maisons.

Savoir-faireOur Houses pursue a long-term vision. To preserve their distinctive identities and excellence, LVMH and its Houses have developed forward-thinking initiatives to pass on savoir-faire and ensure that craftsmanship and creative métiers are attractive to younger generations.

geographie-2Our Group has the resources to sustain regular growth thanks to the balance across its business activities and a well-distributed geographic footprint. This balance means that we are well-positioned to withstand the impact of shifting economic factors.