The four fundamental values articulated by Bernard Arnault are shared by every member of LVMH. These four imperatives inspire excellence and constitute the pillars of our performance and long-term success.


“Each of the Group’s 75 Maisons must cultivate the highest level of quality, not simply to maintain it year after year, but also to elevate it as we continually set even higher standards.”

Bernard Arnault


  • Be creative and innovative

    The combination of creativity and innovation is the foundation of our Maisons. This is what enables them to achieve the delicate balance needed to continually renew our offer,  resolutely looking to the future while respecting their unique heritage. Modernity fuses with history to create timeless products. Creativity and innovation are part of LVMH’s DNA. They have always been key to our Maisons’ success over the years and invite exploration of the infinite possibilities offered by new technologies, a major growth path for the Group.

  • Deliver excellence

    Quality is a pillar of LVMH’s success.  Each of the Group’s 75 Maisons cultivates the highest level of quality in their products and services, not simply to maintain it year after year but also to elevate it as we continually set even higher standards. We are privileged in being able to offer the highest quality products thanks to the exceptional savoir-faire or our artisans. We embody everything that is most noble and accomplished in the world of craftsmanship, paying meticulous attention to detail and striving for perfection.

  • Cultivate an entrepreneurial spirit

    LVMH’s dynamic momentum is inspired by an entrepreneurial spirit at every level of the organization. We have been entrusted with the heritage of the exceptional entrepreneurs and creative talents who founded our Maisons, and we have kept a decentralized organization to maintain the pragmatic agility that encourages efficiency and swift responsiveness. While LVMH may be the world leader, we have retained the spirit of a startup where entrepreneurial challenges are intimately tied to creativity and a never-ending quest for the highest quality.

  • Be committed to positive impact

    Every action taken by the Group and its employees reflects our commitment to ethics, corporate social responsibility and respect for the environment. Our commitments drive our Maisons’ performance and ensure their sustained long-term success. Firmly convinced that truly desirable products can only come from sustainable businesses, we are committed to ensuring that our products and the way they are made have a positive impact on our entire ecosystem and the places and communities where we operate, and that our Group is actively working to build a better future.