Make Up For Ever

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Make Up For Ever
Make Up For Ever

Make Up For Ever

MAKE UP FOR EVER is the professional makeup brand who provides performers with the makeup and tools needed to transform for the stage. We create high performance products for makeup artists and makeup fans and we believe “LIFE IS A STAGE”.

Creation date: 1984
CEO: Rachel Marouani
Head office: 5, rue La Boétie, 75008 Paris - France
Website: www.makeupforever.com

Identity

Former fine-arts student and Founder & Artistic Director of MAKE UP FOR EVER, Dany Sanz started to paint theaters sets, and eventually worked her way to the human body. By using her paintbrushes and academic techniques in a very different way, Dany Sanz discovered an entire range of new emotions and characters. Since then, the stage has never ceased to influence MAKE UP FOR EVER’s vision of makeup. On stage, on a catwalk, on a TV show or in daily life, makeup transforms and reveals the different facets of one’s personality. As mastery unleashes creativity, the brand teaches everyone to free their personality and to discover and claim their true selves. Merging talent, promoting artistry and sharing knowledge are at the heart of the brand.

Dany Sanz, Founder of MAKE UP FOR EVER © MAKE UP FOR EVER

Icon

Created for the very latest ultra high-definition technologies of the film and TV industry, ULTRA HD advanced formulas look invisible on 4K camera and to the naked eye. ULTRA HD foundation offers an extensive range of 40 shades that adapt to every skin tone, from the lightest to the darkest.

ULTRA HD 40 Shades © Alexandre Ignaczak

Insights

Dany Sanz, Founder of Make Up For Ever © Laurence Laborie

” Life is a stage – whatever your role, Make Up For Ever is here to help you play it! Our brand strives not only to be at the service of artists, accompanying them in their various performances, but also to help women embody what they truly are.”

Savoir-faire

Founded in 1984 in Paris, MAKE UP FOR EVER has been part of the world leader luxury group LVMH since 1999. MAKE UP FOR EVER is distributed in over 60 countries and in more than 2200 points of sale around the world. All the stores offer a backstage pass into the world where professional makeup artists, creative artists and every day women discover and join in on our passion.

Make up sessions at the Make Up For Ever Paris Academy © Make Up For Ever

Outlook

MAKE UP FOR EVER allows everyone access to all products and benefits that the professional makeup artists enjoy. The brand has always worked with professionals to stay on the cutting-edge of technological, formulistic and artistic advances.

MAKE UP FOR EVER is exuberant, eclectic, full of energy and enthusiasm. The brand considers makeup as a means of self-expression and invites its Tribe to play, experiment and ultimately re-discover their inner artist. This joyful and free spirit covers all aspects of the line, from product development to the trusting relationship with customers.

Key figures

  • 2,200 points of sale on 5 continents
  • 1,800 product references
  • 2000 collaborators of which 80% are makeup artists

Make Up For Ever on social media

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