Bulgari opens hotel in Rome, a celebration of the Maison’s heritage

Watches & Jewelry


Bulgari has inaugurated its ninth property, and its second one in Italy after Milan, in Rome, the cradle of the storied Roman jeweler. It took ten years of patient searching to find an exceptional location matched to Bulgari’s prestigious history: 10 Piazza Augusto Imperatore, in the heart of the Eternal City.

Sotirio Bulgari founded the famous House nearly 140 years ago in Rome. Opened on June 9, this much-awaited return to sources is Bulgari’s second hotel in Italy. The 14,000-square-meter building spanning seven floors is also a vibrant celebration of Rome’s history.

Designed by architect Vittorio Ballio Morpurgo, the building is a stunning example of rationalist design. It faces the circular Mausoleum of Augustus, one of the most significant monuments of imperial Rome. The vestiges of the past do not stop at the door: a marble statue of the emperor Augustus from the prestigious Torlonia collection graces the center of the entrance vestibule. This is the first in a series of five statues – restored with support from Bulgari – that will alternate in an exhibition at the hotel. This homage to the history of Rome reflects Bulgari’s deep attachment to the city.

As the other Bulgari Hotels & Resorts, the interior design was entrusted to the Italian architecture and interior design firm ACPV Architects – Antonio Citterio Patricia Viel. Two elements in particular inspired the design. The first is a celebration of ancient Rome and the figure of Augustus, and the second a respect for the building that is home to the hotel. Bulgari also called on Studio Polis, in particular for restoration of the building and original works such as mosaics, frescos and bas-reliefs.

Hotel guests can admire hand-crafted mosaics inspired by iconic Bulgari motifs, along with famous Murano glass lights and Ginori vases from the 1930s. This concentrate of Italian artisanal excellence and a meticulous orchestration of space down to the least detail create a resplendent harmony with the beauty of the venue.

“The  Bulgari Hotel Roma is a true temple of luxury hospitality that embodies the values of the brand, notably extraordinary craftsmanship and the use of precious materials, creating an incomparable elegance,” says  Bulgari  CEO Jean-Christophe Babin, encapsulating the spirit of the hotel.

Nothing is left to chance at the Bulgari Hotel Roma as elegant tributes to Italian history meld with exquisite comfort. Guests can enjoy myriad stunning public spaces, from the reception room and library to the hotel’s restaurant, champagne bar, terrace, pool and spa. The atmosphere segues from intimate to festive…and always prestigious!