Founding partner of Viva Technology, LVMH unveils its ambition for the largest event dedicated to innovation and startups in Europe



The LVMH Group has been a partner of Viva Technology since its inception in 2016. It will once again take part in this unmissable event which will be held from June 14 to 17, 2023 at the Paris Expo Porte de Versailles in Paris. Bringing together all the key players in innovation – major companies, startups, executives… – Viva Technology is an opportunity for LVMH to identify new startups through its Innovation Award. It’s also a great occasion for its Houses and partner startups to showcase their innovations. In 2023, 18 Maisons from the Group’s various divisions will present more than twenty innovations at Viva Technology.  

“The Dream Box”: a pavilion that demonstrates LVMH’s ability to make dreams come true

In 2023, the innovations of LVMH Houses and partner startups will be displayed at the LVMH pavilion built around the theme of “dreams”. After the LVMH “Apartment” in 2022, which was inspired by Hausmannian architecture, the Group will welcome visitors in its “Dream Box”, a 600m2 space which exterior will evolve throughout the day and invite visitors to better understand the making of its Houses’ desirability. The Group will show how dreams – whether it be the dreams of its Maisons’ customers, those of its talents or those of its partner startups – are a formidable driver of innovation and how they come to life through concrete solutions.

This event will also be an opportunity for LVMH to present the three pillars of its innovation ecosystem. The first pillar centers around fostering an omnichannel and immersive customer experience by offering the most innovative shopping experiences both online and in-store. For example, Loro Piana will feature its partnership with the Aura Blockchain Consortium both on the LVMH booth and on the Viva Technology stage. Thanks to this partnership, Loro Piana is able to authenticate and trace its creations using the blockchain technology. The second pillar of this ecosystem is sustainable development. With its long-standing commitment to protecting the environment and biodiversity, the Group and its Houses are committed to developing solutions to ensure their products and the way they are manufactured have a positive impact on their ecosystem during the entire lifecycle. Ruinart will thus unveil a new project around sustainability. And Moët & Chandon will present its work around biodiversity and wine production on the Viva Technology stage. Finally, the third pillar revolves around building and developing a talent community, especially in the tech and data fields. The Group’s Human Resources team will be there throughout the event to show visitors the career opportunities at LVMH and feature many job openings in tech, IT, web3, blockchain, CRM, omnichannel or data.

The 7th LVMH Innovation Award in 2023

As is the case each year, the LVMH Innovation Award will be one of the high points of Viva Technology. Since 2017, this event has rewarded the startups that have the greatest potential to meet the Group’s business challenges. Year after year, the Innovation Award attracts more attention as evidenced by the record number of startup applications received once more in 2023: more than 1300 application from 75 countries (up from 950 in 2022).

18 startups whose solutions have the potential to shape the future of the luxury industry were selected in 6 categories : employee experience, diversity & inclusion; brand desirability; customer experience; omnichannel & retail; operations excellence; sustainable development & greentech.

The startup finalists will present their solutions on the LVMH booth. The winners in each of the six categories will receive an award at the June 15th ceremony in presence of Livi, LVMH’s virtual innovation ambassador. One of the startups will be chosen as the grand winner of the LVMH Innovation Award 2023 and will receive their prize from Bernard Arnault. Last year, Toshi won the grand prize for its solution that brings in-store experiences directly to the customer’s location.

LVMH featured in the “Future of Sport” hall, a new space dedicated to innovation in sports

LVMH will also be featured in the “Future of Sport” hall. Dedicated to innovation in sports, this hall is the Viva Technology 2023’s great novelty, aimed at celebrating a year full international sporting events: Roland Garros, Rugby World Cup and more. LVMH will showcase its Maisons’ long-standing commitment to sports and highlight how sport has been, and continues to be, an inspiration for the Group.

Among the LVMH Maisons presenting their sports innovations: Tiffany & CO. will introduce its collaboration with Nike and showcase its specially designed trophy for the Major League Soccer (MLS), the main soccer league in the United States; TAG Heuer will showcase its connected golf watch latest features; Hublot will immerse visitors in its virtual reality experience called “Hublot Loves Football Stadium”; Make Up For Ever will unveil its « Aqua Resist » line and will do live make-up demonstrations; Le Parisien will highlight its historical coverage of major sports events as well as its projects in view of the next major international sports events planned in France.

Introducing “The Journey”: a new immersive website dedicated to innovation at LVMH

Viva Technology will also be an opportunity for LVMH to present its new immersive 3D website, The Journey. The purpose of this website will be to showcase the Group’s and its Houses’ innovations. Unveiled exclusively at Viva Technology, this new virtual universe is destined to become the sole destination for tech and innovation information on the Group and its Houses.

It will be possible to access The Journey during Viva Technology thanks to QR codes scattered around the LVMH booth. Through the website, one will be able to access LVMH’s Viva Technology program, complete with the lists of the Houses’ and startups’ innovations, and with the various speeches planned throughout the event.  The platform will also be a gateway to job offers.