Hennessy opens first flagship store in Shanghai, marking a new chapter in the history of the Maison

Wines & Spirits


Cognac leader Maison Hennessy has inaugurated its first flagship retail store in Asia at Taikoo Li Qiantan, a bustling high-end retail destination in Shanghai. 

The opening ushers in a new chapter for Hennessy in China and a prime opportunity to deepen dialogue with Chinese consumers. The cognac house has long enjoyed a strong reputation among consumers, adapting and diversifying its business model, and connecting with people in particular through collaborations with Chinese artists. 

Every aspect of the new flagship has been meticulously honed to create a sophisticated space, with a design around the concept of “Crafted by Men, Forged by Time”. The store brings consumers an immersive experience, inviting them to discover Hennessy’s exceptional cultural heritage with exhibitions and tastings. At the heart of the store, the Master Blender Table acts as a time capsule, recounting the stories of eight generations of Master Blenders and artisans who have nurtured Hennessy cognacs over the years. The full range of Hennessy products is featured, from the classic Hennessy V.S.O.P and Hennessy X.O to Rare Editions such as Hennessy Paradis and Hennessy Richard, providing an extraordinary panorama of the Maison’s 250-year heritage.  

In addition to its emblematic products, the Maison Hennessy also proposes tasting and personalization services to ensure that each customer enjoys a memorable bespoke experience. With this exceptional store in Shanghai, Hennessy anchors its engagement with Asian consumers, inviting cognac lovers on an exceptional journey around cognac that is perfectly aligned with growing demand for high-end products and services.