Parfums Givenchy saw growth accelerate, with perfume doing very well in Europe and strong gains from makeup in Asia. The success of its new women s fragrance, L Interdit, incarnated by actress Rooney Mara, helped the brand gain market share. Makeup sales were particularly strong in the lip cosmetics and foundation segments. Kenzo Parfums continued to roll out Kenzo World and revisited its iconic Flower by Kenzo line with a new marketing campaign filmed in the streets of San Francisco. With the highly successful launch of BADgal BANG!, Benefit became the global market leader in mascara. The brand also consolidated its lead in the brow segment with the success of Brow Contour, an innovative 4-in-1 brow pencil. Make Up For Ever continued its international development, particularly thanks to the expansion of its online sales. Fresh achieved strong growth, particularly in Asia, with the success of its Rose and Black Tea skincare lines.
Benefit Cosmetics runs its fourth Bold is Beautiful campaign
For the fourth year running, Benefit Cosmetics has donated all profits from its brow bars to 37 partner nonprofits that support women. In 2018, this charity program raised $5.5 million in one month in 19 countries around the world. In France, the two beneficiary nonprofits are Forces Femmes and Belle & Bien. The former helps women over 45 return to work, while the latter runs beauty and makeup workshops in hospitals. In the United States, the campaign raised money for Girl Develop It, Girls Inc., StepUp and Dress For Success, which aim to help women join the labor market.