LVMH Corporate Philanthropy

Creativity has always figured at the heart of LVMH’s values. This commitment to creativity is expressed in particular through a wide range of corporate philanthropy initiatives that serve the general interest, a policy established by Bernard Arnault in 1991 as a cornerstone of the Group.

LVMH’s corporate citizenship actions are conceived to reach the largest possible audience, youth in particular. The Group has developed a comprehensive program with a focus on several areas, notably promoting and sharing culture, renovating and enriching historical heritage, and supporting contemporary creation. Since 1991, support for some 50 exhibitions in France and around the world has enabled millions of visitors to relive and discover seminal periods in the history of art and enjoy the works of artists who changed the way we look at the world – Matisse, Picasso, Van Gogh, Klein, Poussin, Cézanne, Giacometti – as well as leading contemporary artists such as Richard Serra, Annette Messager or Christian Boltanski.

Support for the Château de Versailles is emblematic of LVMH’s contribution to the restoration and sharing of historic heritage. The exhibition “Les Tables Royales”  brought together tableware from royal households from around the world. LVMH’s patronage also enabled the restoration and refurnishing of the Africa, Crimea and Italy rooms in the château, as well as the Queen’s House and the “Réchauffoire” in the Queen’s Hamlet.

LVMH corporate philanthropy extends well beyond France too. In 2004-2005 LVMH fostered a dialogue between French and Chinese cultures by sponsoring four major exhibitions during France-China cultural exchange years, presented in Paris, Versailles, Beijing, Shanghai and Hong Kong.  In the United States, the reopening of MoMA in New York was marked by a magnificent Richard Serra retrospective sponsored by LVMH. What’s more, over the past 20 years LVMH has forged close relations through its corporate philanthropy with the world’s leading museums and institutions, including the Pushkin Museum in Moscow, the Serpentine Gallery in London and the Ullens Foundation in Beijing.

Over the past 25 years LVMH has supported a broad program of culture and music initiatives for young people and young artists. More than 40,000 students from Paris music conservatories have been able to attend exceptional concerts during the Paris season thanks to the “1,000 seats for youth” program. Young virtuosos have taken master classes with Seiji Ozawa thanks to the Group’s support for the International Music Academy. And loans of Stradivarius instruments from the LVMH collection have enabled virtuoso musicians such as Maxim Vengerov, Laurent Korcia, Kirill Troussov or Tatjana Vassilieva – to express the full scope of their talent on the international stage.

LVMH Métiers d’Art

With its partner suppliers, LVMH Métiers d’Art implements a comprehensive sustainable development strategy: in the sourcing of quality, raw materials (often rare or increasingly scarce) and in enriching the transmission of savoir-faire (at times traditional, unique and specific to our industry).

Beyond this, and in line with the Group’s values, LVMH Métiers d’Art sharpens artisan creativity and innovation in all its forms, through shared projects, exchanges between “métiers” and external partnerships.

In this way, within the leather “métiers”, LVMH Métiers d’Art joined forces with the Koh brothers in order to develop the Heng Long tannery in Singapore. Founded in 1950, it is now the leader in the tanning of crocodile hides. In 2012, LVMH acquired the Roux Tanneries, one of the last remaining French tanneries specialized in tanning calf hides, founded in 1803.

In 2015 LVMH acquired a stake in the Spanish tannery Riba-Guixà, a leading specialist in Entrefino lambskin processing.

La Maison des Startups

This initiative will drive co-creation by LVMH Maisons and startups to bring new services and innovative products to market. By launching La Maison des Startups in the heart of the world’s biggest startup campus, LVMH reaffirms its values of innovation, entrepreneurial spirit and excellence, the pillars that anchor the Group’s growth.

La Maison des Startups will accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. The program’s distinctive multi-sector approach enables engagement with entrepreneurs whose innovations are relevant to the different LVMH business groups: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing.

With 89 workstations, the LVMH program at STATION F will welcome 50 international startups each year during two six-month terms. The first group joined the campus in November 2017.

Over half the startups that have joined the program were selected after competing for the LVMH Innovation Award at the Viva Technology show. LVMH managers whose projects won awards at the different editions of DARE LVMH, an initiative that encourages intrapreneurship in the luxury industry, are also invited to STATION F to launch their projects.

In addition to a unique workspace and environment that inspire innovation, the LVMH program at STATION F lets entrepreneurs benefit from personalized coaching and support from LVMH experts. A series of workshops allows the startups to familiarize themselves with challenges facing the luxury industry, and pitch sessions are regularly organized to let them present the development of their solutions to representatives of LVMH Maisons.

The LVMH Innovation Award

The award reaffirms the importance of initiative and new ideas, resonating with the Group’s core values of excellence, creativity, innovation and entrepreneurial spirit.

The LVMH Innovation Award is open to any startup created within the past five years with a valuation of under $100 million, fewer than 50 employees, and whose solutions are relevant to the challenges addressed by the LVMH Group and its Maisons.

Each year 30 startups are chosen as finalists and invited to be part of the LVMH Lab during the Viva Technology Show in Paris, which brings together the game changers who are driving the digital transformation around the world. Co-organized by Publicis Group and media group Les Echos, this major event – of which LVMH is a partner – enables businesses that are leaders in their industry to build strong relationships with startups and help them grow.

The finalists present pitches to a jury of recognized digital experts, which then selects the winner. The winning startup receives support and advice from LVMH Group investment specialists and develops a partnership with LVMH and its Maisons. Both the winner and the finalist startups selected for the LVMH Innovation Award also have an opportunity to join the LVMH program at the STATION F incubator.

The startups that have won the LVMH Innovation Award since its creation are Heuritech (deep learning), Oyst (e-commerce solution), VeChain (blockchain) and Kronos Care (post-purchase solution).

DARE

Following a call for ideas sent to managers and high-potential talents from across the Group, 60 “idea sponsors” from 40 Maisons and 15 countries are selected to take part in each DARE session. For three days, participants try out new approaches to working and collaborating inspired by a startup spirit and then test their entrepreneurial  mettle.

After a pitch session, ideas from 12 participants are selected by the entire group of attendees. These ideas are then taken forward by teams, leading up to a Grand Finale with presentations to a jury of LVMH top executives, joined by  entrepreneurs from outside LVMH, which names three winners.

 

Twenty students and interns from our partner schools are also selected to be part of the DARE experience and join one of the 12 teams.

 

Participants are supported by mentors – CEOs from LVMH Maisons and outside entrepreneurs – who attend all the sessions to help them refine their business model, test their prototype and prepare their final pitch. This is a unique opportunity for participants to see how their ideas stand up in the eyes of experienced experts.

The three winning teams receive support from an LVMH sponsor to develop their project. They may also join the LVMH Maison des Startups at the Station F incubator.

The DARE initiative addresses all the priorities of the LVMH Group around the world, from gender equity to sustainable development. Sessions are organized in Europe, the United States and Asia.

The LVMH Prize for Young Fashion Designers

Its concept, content and international scope are unprecedented, and each edition of the LVMH Prize recognizes the talent of a particularly outstanding designer, selected by a jury of Artistic Directors from our Houses.

“The LVMH Prize aims to support young fashion designers. This sponsorship initiative reflects the values of our Group: our designers single out the talent of tomorrow, and they are rewarded and supported through the development of their House. Our ambition is to nurture the vitality and creativity of the fashion world at the international level. As a leader in our sector, it is our responsibility to discover young talents and help them to develop,” explains Delphine Arnault, Executive Vice-President of Louis Vuitton.

The winner of the LVMH prize will receive a 300,000 euro grant and personalized assistance in the development of his or her company from a specific team within the Group, over a period of twelve months, as from the presentation of the LVMH Prize. This assistance is available from all the areas of expertise which may interest a burgeoning fashion House (production and distribution, image and communication, marketing, intellectual property, and so on).

LVMH also rewards three young fashion design graduates, offering them the chance to spend a year with the creative team at one of the Group’s Houses.

Since its first edition, the LVMH Prize has rewarded several talents: Thomas Tait, Miuniki, Hood by Air, Marques’Almeida, Simon Porte Jacquemus, Grace Wales Bonner, Vejas Kruszewski, Marine Serre, Kozaburo Akasaka, Masayuki Ino, Rok Hwang, …

www.lvmhprize.com

L’Institut des Métiers d’Excellence

A groundbreaking initiative in the luxury industry, the Institut des Métiers d’Excellence LVMH offers training through partnerships with leading schools throughout Europe in key sectors for LVMH (jewelry, vineyards and winemaking, couture, retail, design, leather goods, watchmaking and culinary arts).

Student apprentices taking the courses receive both technical training and theoretical  education. They alternate between sessions at partner schools and practical experience at LVMH Maisons or specialists in a given sector, working under paid professional training contracts.

IME apprentices also take foreign language classes, meet regularly with skilled artisans, experts and designers, and visit the workshops and stores of LVMH Maisons.

The IME has trained more than 500 young people since its creation. The program had a 96% graduation rate in 2017 and nearly 90% of the graduates found jobs after completing the program – two-thirds of them with LVMH Maisons. The IME continues to achieve the objectives set when the program was launched: develop the employability of youth who are either unskilled or seeking to learn new skills, while passing on the invaluable savoir-faire of LVMH Maisons to new generations.

The LVMH Maisons taking part in the IME program are Berluti, Bulgari, Céline, Chaumet, Christian Dior Couture, Emilio Pucci, Fendi, Fred, Givenchy, Guerlain, Hennessy, Hublot, Kenzo, La Grande Epicerie, Le Bon Marché Rive Gauche, Loewe, Loro Piana, Louis Vuitton, Marc Jacobs, Make Up For Ever, Moët & Chandon, Moynat, Parfums Christian Dior, Parfums Givenchy, Sephora, TAG Heuer, Veuve Clicquot and Zenith.

LA MAISON LVMH / Arts – Talents – Patrimoine

It will open in 2020 following renovation of the former Musée des Arts et Traditions Populaires in the heart of the Bois de Boulogne. The original building, designed by Jean Dubuisson, winner of the Prix de Rome and a student of Le Corbusier, will be revisited by architects Frank Gehry and Thomas Dubuisson, Jean Dubuisson’s grandson.


A space for performances, exhibitions, métiers d’art and craftsmanship

Bernard Arnault has proposed an ambitious project in terms of both the architecture and the vocation of the building. The project centers on a revisiting of the architecture by world-renowned architect Frank Gehry, winner of the 1989 Pritzker Prize and the architect of the Fondation Louis Vuitton, developed in close collaboration with the heirs of Jean Dubuisson. The site will become “LA MAISON LVMH / Arts – Talents – Patrimoine”, dedicated to the artistic creation, live performances, applied arts and exceptional artisanal craftsmanship that have long helped define the heritage of Paris and France. This renovated and updated heritage initiative will also be exemplary from an environmental perspective.

Program and activities with appeal for a broad public

Following work on the site, which is expected to take two to three years, “LA MAISON LVMH / Arts – Talents – Patrimoine” will be open to the public. It will host a diversified program of activities and events with two exhibition, concert and performance spaces, as well as artists’ workshops, a documentation center and a restaurant with stunning panoramic views.

The City of Paris and LVMH are especially committed to the educational vocation of this new institution, which will welcome schoolchildren and youth from urban neighborhoods, providing opportunities to discover these traditional métiers and the imperative of protecting and promoting this exceptional caliber of expertise, with support from the Institut des Métiers d’Excellence LVMH.

The Journées Particulières

LVMH launched the Journées Particulières in 2011 in order to give the public a chance to discover the vast diversity of métiers and savoir-faire at LVMH Maisons. This unprecedented initiative by a private company reflects the LVMH Group’s tribute to the remarkable artisanal excellence found at its Maisons, and to Europe’s unique heritage of craftsmanship. The event also highlights the strong attachment of the public to this heritage, spanning workshops, wine cellars, private mansions, family homes, historic stores and more. For France and other European countries with a long history of traditional craftsmanship, this savoir-faire is an unparalleled asset that underpins economic success and cultural influence.

During the 2011, 2013 and 2016 editions of Les Journées Particulières, LVMH opened its doors to several hundred thousand people to present the immense wealth of heritage and know-how at LVMH Maisons that is passed on from one generation to the next. Guided tours featured demonstrations of artisanal skills, talks and interactive presentations as several thousand artisans – watchmakers, couturières, perfume flacon sealers, shoemakers, cellar masters, jewelers, trunkmakers, riddlers, head seamstresses, chefs and many others – welcomed large numbers of visitors over a memorable weekend to share their passion and unyielding commitment to excellence.

The sites opened to the public in France, Italy, Spain, Switzerland, the United Kingdom and Poland included the Christian Dior haute couture salons on Avenue Montaigne, Louis Vuitton’s special orders workshop in Asnières, Chaumet’s salons on Place Vendôme, the Berluti bespoke shoes workshop, the Hennessy tasting room in Cognac, Guerlain’s Orphin production site, the Louis Vuitton workshop in the Drôme region, the Numanthia wine estate in Spain, the Acqua di Parma perfume house in Italy, and the watch manufactures of Zenith, TAG Heuer and Hublot in Switzerland.

The 4th edition of the Journées Particulières took place on 12, 13 and 14 October 2018 with even greater ambition. This year, the Journées Particulières took on a new dimension: with 56 of its Houses open to the public, the LVMH group offered to discover 77 exceptional places – 40 of them for the first time – located in 14 countries on five continents. Since its launch in 2011, the Journées Particulières have welcomed several hundred thousand visitors.

The event has become an essential event and this year brought together more than 180,000 people to discover the diversity of the Group’s businesses and know-how.

Fondation Louis Vuitton

The Foundation’s vocation is to support contemporary French and international artistic creation and make this art accessible to the broadest possible audience through a permanent collection, temporary exhibitions, commissions of artwork, as well as a diverse schedule of multi-disciplinary events, with an emphasis on music.

The Fondation Louis Vuitton was inaugurated on October 20, 2014 by French President François Hollande and Bernard Arnault, reaffirming longstanding active support for the arts and culture by LVMH and Louis Vuitton. The Foundation makes a significant new contribution to the heritage of Paris with a monument that symbolizes 21st century architecture.

An exceptional building

The bold creativity of Frank Gehry’s design makes the building itself the first work of art at the Fondation Louis Vuitton. Rising amidst centuries-old trees, it stands on a mirror of water, harmoniously integrated with the surrounding natural environment to invite a compelling dialogue.  Twelve “sails” envelop the “icebergs” which house the exhibition spaces. “To reflect a constantly changing world, we wanted to design a building that evolves depending on the time of day and the light, in order to create an impression of intangibility and continual transformation,” says Frank Gehry. The plays of light and transparency of the sails impart a dynamism that echoes the activities of the Foundation.

A host of technological innovations enable the building to express its artistic ambitions. From the design of the concept to the approach taken for construction work, the Fondation Louis Vuitton project revisited fundamental architecture principles, taking them in exciting new directions. From the outset, all the project partners learned to work together using the revolutionary Digital Project 3D software developed by Gehry Technologies, based on the CATIA platform developed by the Dassault aerospace group. The complexity of the assembly and the unique features of each component in the building – from the 19, 000 Ductal® panels (ultra-high-performance fiber-reinforced concrete) to the 3,600 glass panels – led the engineers to adapt industrial processes to a custom-crafted manufacturing model. The dialogue between the glass and the wood and metal frame represents both a technical and aesthetic feat.

The elevated environmental objectives of the Fondation Louis Vuitton led to its selection as a pilot project for the new HQE® High Environmental Quality standard. A series of upstream studies analyzed local fauna, flora and water tables, as well as acoustic impact and public access in order to minimize the environmental footprint at every stage, from design and construction to day-to-day operation.

Artistic program

With a focus on serving the public interest, the Fondation Louis Vuitton both promotes modern and contemporary art while facilitating access to the broadest possible audience.

This commitment revolves around multiple components:

The Foundation collection, overseen by artistic director Suzanne Pagé, has been established to reflect the distinctive choices and approach articulated by Bernard Arnault. This dynamic and continually expanding collection has a natural structure defined by specific lines that establish four categories:  Contemplative, Pop, Expressionist, and Music & Sound. The artists whose works figure in the collection include Gerhard Richter, Ellsworth Kelly, Thomas Schütte, Pierre Huyghe, Bertrand Lavier and Christian Boltanski, among others.

The Fondation Louis Vuitton organizes two temporary exhibitions each year that feature modern and contemporary art with an international perspective. Among the noteworthy exhibitions to date were “Icons of Modern Art. The Shchukin Collection”, a huge success  that drew over a million visitors, as well as “Being Modern: MoMA in Paris”.

Music plays a prominent role on the Fondation Louis Vuitton  agenda. The Auditorium in the heart of the building has been conceived as a space to inspire emulation, transmission and musical creation. It welcomes musicians and artists from all contemporary artistic disciplines, providing both artists and the public with a unique setting thanks to its architecture and the superb quality of the equipment.

The Foundation’s artistic program resonates perfectly with Frank Gehry’s vision: “Design a magnificent vessel in Paris that symbolizes France’s cultural vocation.”