Acqua di Parma celebrates reopening of Saint-Tropez Boutique with exclusive collaboration with Gigi restaurants

To mark the reopening of its Saint-Tropez summer boutique, Acqua di Parma has teamed with the celebrated Gigi brand – renowned for its culinary delights and charismatic ambiance on the French Riviera and across the globe – for an exclusive collaboration dubbed “Gigi in Viaggio”.

This special edition of Acqua di Parma’s iconic Passepartout Holder Charm celebrates the union of Italian craft expertise and the sunny spirit of the French Riviera.   

Conceived as a “key to everything”, Passepartout embodies elegance on-the-go. Handcrafted in tan calfskin, this ultra-refined accessory holds a 12ml Acqua di Parma fragrance. Shaped like Acqua di Parma’s emblematic lemon, the charm is inscribed with Gigi in Viaggio (“Gigi on the Road”). The 12ml flacon contains the new Buongiorno eau de parfum, created through the co-distillation of basil and petitgrain, capturing the vibrant and luminous essence of mornings in the Tuscan hills.   

Available exclusively at the Acqua di Parma Saint-Tropez boutique and select Gigi establishments around the world, from Paris and Dubai to Miami and Istanbul, this exceptional collaboration embodies an Italian art-de-vivre inspired by excellence, pleasure and contemporary style.