Bvlgari, Hublot, L’Épée 1839, TAG Heuer and Zenith showcase exceptional timepieces at Watches and Wonders 2025 in Geneva 

The world watchmaking capital was set to LVMH time from April 1-7 as Bvlgari, Hublot, L’Épée 1839, TAG Heuer and Zenith all presented their latest horological creations and innovative designs

Watches and Wonders Geneva 2025 brought together the watch industry’s top players in the city synonymous with exquisite watches. This year’s edition welcomed  thousands of visitors and nearly 60 makers of prestige timepieces.  

Bvlgari  

Bvlgari once again pushes the boundaries of creativity with exceptional pieces that celebrate elegance and performance. Among them, the new Octo Finissimo Ultra COSC, the world's thinnest mechanical watch, embodies a technical and aesthetic revolution, confirming Bvlgari's visionary bold approach. Also featured in Geneva, the Divas’ Dream collection stands out for its exquisitely refined jewelry, a perfect fusion of watchmaking art and the radiance of gems. Each Bvlgari timepiece is a statement of audacity and sophistication, reflecting the inimitable spirit of the Maison. 

Hublot 

Hublot continues to push the limits of luxury watchmaking through innovative explorations of new materials and high complications. To fete the 20th anniversary of its iconic Big Bang, Hublot unveiled a unique set of “Materials and High Complications”. The one-of-a-kind set features five unique pieces, each highlighting Hublot’s mastery of material innovation and high-complication movements. This collection of exceptional timepieces includes the Big Bang Tourbillon Automatic Sapphire, the Big Bang Tourbillon Chronograph in Water Blue Sapphire and the Big Bang Integrated Tourbillon Cathedral Minute Repeater in Blue Texalium. 

L'Epée 1839 

L’Epée 1839 has introduced Time Tales, a complex and contemporary reimagining of the traditional Swiss Cuckoo clock. This new creation by L’Epée 1839 blends nostalgia with the Maison’s boundless creativity and signature playful ingenuity, demonstrating its unique ability to devise complex mechanical marvels. Inspired by the whimsical magic of childhood cartoons, L’Epéee 1839’s Time Tales breathes new life into a beloved heirloom. The masterfully engineered cuckoo clock elegantly blends tradition and modernity, making the exceptional piece both a fully-functional clock and a captivating work of art. 

TAG Heuer  

TAG Heuer affirmed its position at the forefront of watchmaking innovation at Watches & Wonders 2025. With a prime location at the heart of the LVMH Corner, the TAG Heuer booth embodied the essence of high-performance and precision, drawing inspiration from the world of motorsport. The brand’s new “Designed to Win” campaign featured on large screens, celebrating TAG Heuer’s avant-garde watchmaking spirit and deep-rooted connection with Formule 1®. The heart of the space displayed the striking 1988 McLaren MP4/4 racing car alongside the current Oracle Red Bull Racingcar, symbols of a shared passion for speed and precision. Each of the timepieces – from the mythic Monaco to the deep sea inspired Aquaracer – was showcased with artistic precision, elevating the distinctive identity of each collection. The booth was a total immersion into the TAG Heuer universe, where innovation meets legend.  

Zenith 

Zenith continually expands the limits of precision and performance delivered by its watch creations, reflecting a relentless drive for innovation. This pioneering spirit is embodied in the watchmaker’s latest creations, which integrate advanced technologies and matchless expertise. The Defy Extreme is emblematic of Zenith’s horological innovation, featuring a rugged construction and advanced materials to guarantee durability and precision. The bold contemporary design of the different Defy Extreme models highlights Zenith’s ability to blend superb aesthetics and technical sophistication.