Celine inaugurates summer pop-up experience in Shanghai, inspired by the French Riviera 

The ÉTÉ CELINE pop-up summer experience in Shanghai inaugurates a unique concept, inspired by nostalgic memories of vacations spent on the French Riviera, at Saint-Tropez and its famous Place des Lices.

For five weeks starting April 10th, visitors are invited on an immersive escapade in the heart of Zhangyuan, an architectural jewel emblematic of Shanghai’s unique heritage.  

Imagined like a true destination, the event celebrates the slow-pace rhythm of warm summer days and the carefree elegance of moments spent outdoors. Three distinct areas share Celine’s take on a typical French summer: a grove garden planted with Mediterranean vegetation around a sculpted Triomphe; a playground with pétanque, ice cream; and a lounge and café that channels the ambiance of a Paris café, featuring wood panel sun shelters and a chevron-patterned floor. 

Inside, the ÉTÉ CELINE collection is displayed in a décor where an original wooden floor and marine-inspired white textile window awnings provide a superb backdrop for leather goods, summer accessories and ready-to-wear looks. Celine’s expertise shines in every detail, from faceted brass poles, antique gilded mirrors and bespoke furniture.  

The experience continues on the upper level with four rooms for an immersive journey around the themes of DREAM, TRAVEL, FEEL and BREEZE, celebrating the House’s summery art de vivre.  A projection room proposes a selection of French movies from the 1960s, all shot on the Riviera, a tribute to Celine’s cinematographic inspirations.