Guerlain launches Rouge G Blooming Denim collection in collaboration Nona Source 

This spring Guerlain is revisiting the cases of its iconic products – Rouge G, Ombres G and Météorites – teaming with Nona Source for the precious Rouge G Blooming Denim collection. A key player in circular design, Nona Source is a platform specialized in the reuse of high-quality deadstock fabrics and materials from major luxury houses. 

Conceived as coveted collector’s items, the Rouge G cases are reinvented for each new season by talented designers. For spring 2026, Guerlain teams with Nona Source to enhance the case of its iconic lipstick, adorning it with surplus denim sourced from prestigious couture houses. Guerlain transforms this textile – the production of which consumes huge amounts of water – into an upcycled raw material, embodying an ever-more virtuous approach to sustainability.  

Captured by fashion photographer Charlotte Wales, the Rouge G Blooming Denim collection showcases a fresh and natural femininity evoking the sensual minimalism of the nineties.