Louis Vuitton Celebrates a New Chapter in Its History with Monaco at the Formula 1 Louis Vuitton Grand Prix de Monaco 2026

United by shared values of excellence and performance, Louis Vuitton, Formula 1®, and the Automobile Club de Monaco are celebrating a new chapter in their longstanding relationship at the Formula 1 Louis Vuitton Grand Prix de Monaco 2026.

An iconic fixture on the international motorsport calendar, the Monaco Grand Prix has long embodied the excitement and legend of racing for millions of fans around the world.

True to its heritage, Louis Vuitton elevates the greatest moments of victory by creating trunks designed to hold the world’s most prestigious trophies. In Monaco, this tradition continues with the unveiling, for the sixth consecutive year, of the Monaco Grand Prix Trophy Trunk.

Crafted in the historic workshops of Asnières, the Trophy Trunk is dressed in Monogram canvas, exceptionally reimagined in red as a tribute to the colors of the Principality, and adorned with the iconic “V” for victory. A true expression of more than 170 years of savoir-faire and creativity, it once again reflects the Maison’s signature: “Victory Travels in Louis Vuitton.”

Beyond its role as Title Partner, Louis Vuitton also brought this presence to life through a series of off-circuit activations, including a dedicated hospitality suite for its guests within the Automobile Club de Monaco, as well as aboard the Orient Express Corinthian. These experiences echoed the world of the Maison and its longstanding ties to the art of hospitality and travel.

The 2026 edition of the Monaco Grand Prix also featured the presence of several LVMH Maisons.

In Monaco, TAG Heuer, Official Timekeeper of Formula 1, celebrated its heritage, deeply rooted in the world of motorsport, through activations aboard the Explora, moored in Monaco's harbor and styled for the occasion in the watchmaker's signature codes, as well as through the unveiling of the TAG Heuer Monaco Speed 12, a limited edition paying tribute to the Monaco circuit.

Meanwhile, Moët & Chandon made a striking impression this year by taking over the Stade Nautique Rainier III, an iconic venue in the heart of Port Hercule and a prime vantage point overlooking the circuit, where MOËT was displayed in bold capital letters. As the Official Champagne of Formula 1®, the Maison naturally accompanied Kimi Antonelli's victory on the podium, marking this iconic moment of celebration.

Through savoir-faire, celebration, and performance, LVMH thus spotlighted the creativity of its Maisons at one of the most emblematic events on the international sporting calendar.