LVMH in pole position: winning performance during first season as Global Luxury Partner of Formula 1®
Published on 12.08.2025 • 2 MINUTES- LVMH
The 2025 Grand Prix season finale in Abu Dhabi – which saw Lando Norris crowned Formula 1® world champion – culminated LVMH’s first year as Global Luxury Partner of the championship, spearheaded by three iconic Maisons: Louis Vuitton, TAG Heuer and Moët Hennessy.
The debut season superbly showcased the combination of LVMH’s incomparable savoir-faire, creativity and art-de-vivre, and Formula 1®’s renowned innovation and high-performance.
Throughout the year, LVMH Maisons created exclusive experiences, custom-tailored activations and groundbreaking content, masterfully illustrating how luxury can elevate the experience for fans, motorsports lovers and guests, both on and off the circuits.
Louis Vuitton highlighted its prominent presence at each Grand Prix race with the Trophy Trunks, handcrafted in its historic Asnières workshops and presented to the winners. TAG Heuer, Official Timekeeper, embodied precision and performance with its striking official pit lane clock. Moët Hennessy celebrated victories, revisiting the cooldown room and podium ceremony.
This first season laid the foundations for a new era where luxury, sports and thrilling emotion come together at the highest level of competition. The upcoming 2026 season will welcome the second year of this unique partnership. LVMH and its Maisons are poised to enrich the Formula 1® experience even further, embodying the spirit behind the signature that defines this winning partnership: At the Speed of Dreams.
