Maison Bvlgari unveils new store on Rodeo Drive in Los Angeles 

Bvlgari has opened its new flagship store on Rodeo Drive in Los Angeles, one of the world’s most iconic luxury shopping destinations.    

Inspired by the Bvlgari store on New York’s Fifth Avenue, the façade shines with 1,100 handcrafted “rosetta” glass motifs, echoing the mesh from the clasp of a 1930s heritage bracelet. The façade lightness and transparency capture both the California sunlight and Bvlgari’s enduring commitment to craftsmanship. 

The entrance masterfully reinterprets the iconic doorway of the Via Condotti flagship in Rome, while the "Box in the Box" displays are elegantly framed by Travertine Ostuni portals, mirroring the distinctive shapes found at the historic Roman location. A refined green pelmet proudly showcases the Bvlgari logo in Roman capitals, a timeless emblem introduced in the 1970s, underscoring Maison’s rich classical heritage. The green color references one of the most celebrated gemstones in Bvlgari jewelry collections, also evoke the ancient Roman symbol of victory. 

These exquisite elements together with the outdoor terrace at the third floor combine to make each visit to Bvlgari a showcase of Italian art and a celebration of modern design of incomparable quality. Clients are welcomed into an immersive world where the essence of Rome and Los Angeles beautifully fuses into one harmonious dimension.