RIMOWA opens new flagship on New Bond Street in London 

RIMOWA has unveiled its new boutique in London at 125 New Bond Street, one of London’s most prestigious high streets.

Inaugurated on April 16th, the newest boutique showcases the Maison’s distinctive design elements while preserving the historic charm of the building’s façade, striking a perfect balance between heritage and modernity.  

Spanning five floors, the boutique features two commercial spaces linked by a bespoke staircase in metal, terrazzo and glass. The staircase leads to a stunning renovated skylight, flooding the space with natural light. 

In keeping with its commitment to durability, RIMOWA has dedicated an entire floor to client care, providing immediate onsite repairs and access to replacement parts. This service is part of the lifetime guarantee introduced in 2022, ensuring that each RIMOWA suitcase remains a trusted companion on every journey.  

The full range of iconic RIMOWA collections is on display in a gallery-like setting that channels the brand’s minimalist aesthetic. Grooved aluminum suitcases are featured in display windows along with everyday travel essentials. 

To mark the opening of the flagship store, RIMOWA has unveiled a limited-edition version of the Original Cabin Silver with an oversized Monogram and laser-etched store coordinates. Available only onsite, the suitcase has a vibrant British Racing Green hue inspired by London’s lush greenery and parks.