Sephora and F1 Academy™ launch partnership 

Sephora and F1 ACADEMY™ have announced their partnership, naming the leading global beauty retailer as Official Partner and the Official Beauty Retail Partner of the racing series. The agreement reflects the shared ambition of the two organizations to elevate and support female talent on the world stage and encourage young women to pursue their ambitions and express their individuality with confidence. 

Sephora will bring its brand experience to new global audiences, including iconic Sephora Glam Bars during 18 Grands Prix across the 2026 season through a partnership with F1 Paddock Club. 

As part of this global partnership, Sephora is supporting Spanish driver Natalia Granada, who joins the  2026 F1 ACADEMY™ grid for her rookie season. Natalia Granada will compete in the ‘SEPHORA operated by PREMA’ car, featuring a livery inspired by the brand’s signature black and white stripes.   

Susie Wolff, Managing Director of F1 ACADEMY™, commented: “Sephora is an iconic global brand with a passionate community across markets worldwide, championing individuality and confidence. This partnership goes far beyond beauty; together, we are challenging outdated stereotypes and redefining who and what belongs in motorsport.” 

Deborah Yeh, Global Chief Marketing Officer, Sephora, added:  “We are thrilled to become the Official Beauty Retail Partner of F1 ACADEMY ™, supporting their commitment to women’s empowerment worldwide. This collaboration will give us an incredible opportunity to engage with audiences from Shanghai to Austin, bringing our unique brand experience to fans while supporting the dreams of these athletes. We look forward to celebrating the synergy between sports and beauty and continuing to champion our shared values throughout the various races.”