TAG Heuer Official Timekeeper of 2025 New York City Marathon   

TAG Heuer has announced its role as Official Timekeeper of the TCS New York City Marathon, returning as sponsor for one of the world’s most iconic sporting events. The Swiss luxury watchmaker will bring its signature elegance, precision and innovation to the upcoming edition of this unique race. 

Since the very first race in 1970, the New York Marathon has embodied much more than a sports challenge, becoming a celebration of resilience and human diversity. As official sponsor, TAG Heuer connects with its new brand campaign, Designed to Win, revealed at Watches and Wonders Geneva 2025. The campaign is a tribute to the defining moments when preparation meets performance. 

With a high-profile presence throughout the event – including official race clocks along the route, a countdown clock display at the Marathon Expo, plus race clocks on lead vehicles and at the finish line –TAG Heuer will recognize the excellence that leads to victory.  Winners of the professional athlete field will be presented with a TAG Heuer Connected, a smartwatch that merges high-performance tracking with luxury design and the latest tech.  

TAG Heuer’s partnership includes two other notable races organized by New York Road Runners: the United Airlines NYC Half and the Abbott Dash to the Finish Line 5K. This return begins an exciting new chapter for a watchmaker committed to performance and to all those who push themselves to break boundaries.