LVMH Launches Complete Métiers d’Excellence Video Series in China

The LVMH Métiers d’Excellence program brings together over 280 professional métiers, covering the refined skills in Creative, Craft, and Client Experience, and connecting the complete client journey. Within this framework, outstanding representatives of exceptional savoir-faire are conferred the title of Virtuoso. In 2024, the LVMH Métiers d’Excellence program officially launched in China, marking a new milestone in the Group’s global efforts to preserve and promote savoir-faire. Since the program’s arrival in China, two cohorts of local Virtuosos have been developed, and they will continue to drive the transmission of savoir-faire, promoting and spreading these exceptional skills to a broader community of young talent.

As the inaugural film documentation of the program in China, the Métiers d’Excellence video series consists of three episodes, unfolding a panoramic portrait of LVMH’s Chinese Virtuosos along the arc of the complete client journey.  

The LVMH Métiers d’Excellence Trilogy: from Initial Connection to Enduring Relationships

Episode one focuses on the realm of Client Experience, telling the story of how three Virtuosos from Louis Vuitton, Loro Piana and Givenchy elevate service into the art of human connection. Through nuanced interactions, they build emotional resonance and uphold their commitment to excellence.

Episode two focuses on the realm of Craft, turning its lens to three restoration artisans from Tiffany & Co., RIMOWA and Bvlgari. They pass on their craftsmanship through passion, transcend time with their hands, and recreate extraordinary restoration artistry at the smallest scale, upholding the Maison’s promise of heritage.

Episode three extends the perspective to three Virtuosos from Christian Dior Couture, Guerlain and Moët Hennessy Diageo, spanning the entire client journey, from front-of-house to behind the scenes - building brand experiences through creativity and mastery, connecting emotional resonance through storytelling, and perpetuating lasting trust through professional care, ensuring that every detail radiates the extraordinary.

Together, the trilogy completes the full arc from initial connection to enduring relationships. Within LVMH, boundless creativity, exceptional craftsmanship and unparalleled client experiences unite to embody the timeless promise of excellence.

This tribute to craftsmanship will also extend offline. From October 16 to 18, 2026, Les Journées Particulières takes you to the Source of Dreams. The doors of 71 iconic venues around the world will open to the public, some of which are opening for the first time. We invite you to let our craftspeople take you on a voyage. In China, this includes four extraordinary venues across Shanghai, Ningxia, and Hong Kong SAR. For more information, please follow the official LVMH website and WeChat Official Account.