Christian Dior

Christian Dior

Christian Dior Couture Christian Dior

Dior reinvents creative audacity with each new season. Ever since the first show on February 12, 1947 the House has continued to assert its passion and engagement in exquisitely designed and crafted collections.

Creation date: 1947
CEO: Pietro Beccari
Head office: 30, avenue Montaigne, 75008 Paris - France
Website: www.dior.com

Identity

“Whatever you do – whether for work or pleasure – do it with passion! Live with passion,” wrote Christian Dior. Well before he embarked on his destiny as a couturier, Christian Dior was fascinated with art. The young Normandy native and several friends opened an art gallery when he was just 23. In 1938 he learned the métier of pattern cutter with Robert Piguet and three years later began working as a designer for Lucien Lelong. Right from the founding of his Maison in 1946, he transformed his dreams into irresistible creations, seeking to break with the somber war years by elevating pure joy. His visionary spirit celebrated and enchanted women the world over. In only ten years, Monsieur Dior revolutionized the conventions of elegance and femininity, designing collections infused with dreams.

Portrait of Christian Dior, circa 1950. © Association Willy Maywald/ADAGP, Paris 2021

Icon

Boldly proclaiming the New Look, the Bar jacket was unveiled at Christian Dior’s very first fashion show on February 12, 1947, affirming a timeless essence and an enduring beauty that is continually revisited. Like a work of architecture, the Bar jacket has been reinvented season after season, transcending trends and periods, an eternal icon of the House.

Bar suit, haute couture collection Spring-Summer 1947. Photo © Laziz Hamani.

Savoir-faire

Christian Dior’s most precious heritage, savoir-faire inspired by excellence, is celebrated in every creation crafted by the House, from haute couture to ready-to-wear, from jewelry to home accessories. Exceptional craftsmanship embodies the alchemy between the preservation of time-honored technique and perpetual innovation.

© Adrien Dirand

INSIGHTS

Pietro Beccari, CEO © Christian Dior

“Our House continually reinvents the unique heritage and savoir-faire created by Monsieur Dior. We are avid to share this dream with our customers around the world, the embodiment of Parisian haute couture, infused with the values of excellence, innovation and audacity.”

30, AVENUE MONTAIGNE

“It had to be 30, avenue Montaigne. I will set up shop here and nowhere else!” Christian Dior seemed predestined to fall for this now legendary townhouse, which became the heart of Dior, synonymous with Parisian elegance, a kingdom of dreams where continually reinvented icons were first born.

Outlook

Innovation is more embedded than ever in the DNA of Dior. With each new collection, our Creative Directors present unparalleled savoir-faire and dialogues, bridging the arts and exceptional artisanal skills. Season after season, they revisit icons with creative passion for the world’s cultures, imagining the  fashion of tomorrow, fusing a contemporary ethos and the timeless identity of Dior.

Key figures

  • 30 AVENUE MONTAIGNE
    DIOR’S LEGENDARY ADDRESS
  • 245 Boutiques around the world
  • 8 Christian Dior's lucky number

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