LOEWE is defined by an obsessive focus on craft and unmatched expertise with leather, dating back to its beginnings as a leathermaking collective. These core values are reflected in the brand’s belief in the importance of craft in the modern age, featuring art in collections and stores, and its commitment to supporting contemporary culture around the world.
Since 2013, under LOEWE’s creative director Jonathan Anderson, the brand has started a new chapter, including a bold new visual identity, adding a spark of spontaneity and playfulness to the brand, a series of critically acclaimed Women’s and Men’s collections, as well as launching the LOEWE FOUNDATION Craft Prize, Eye/LOEWE/Nature, and Paula’s Ibiza collection. These actions combined with annual exhibitions of craft at Salone del Mobile in Milan, the creation of new icons the Puzzle, Hammock and Gate bags, have further elevated the house as an influential and global cultural force.
Given LOEWE’s Spanish heritage you might think that the name, and its pronunciation, derives from Castilian. The true provenance actually traces back to Germany and the technically gifted leathermaker Enrique Loewe Roessberg who unified the collective under his name. So from the beginning, LOEWE was a Spanish brand with a German name, and hard to pronounce. The correct, or more accurately, Spanish, way to say it is “lo-weh-vay”.
CASA LOEWE is the foundational concept for LOEWE stores. Denoting a place of luxury, intimacy and culture, CASA LOEWE is designed to feel like the townhouse of a sophisticated art collector, where LOEWE fashion collections are interspersed with art, craft and design from the LOEWE Collection, a growing collection built on principles of excellence, originality and craftsmanship. CASA LOEWE promises a different kind of shopping experience; that of a highly refined, personal and cultural space to be explored like a private residence.
From its founding as a Spanish leather making collective in 1846, to the present day under the creative direction of Jonathan Anderson, LOEWE has always been led by an obsessive focus on craft and an artisanal approach to design and manufacture. These core values are reflected in everything the house does — as it grows, internationalizes and crafts contemporary objects of desire.
- 1846 Loewe creation date
- 150 stores across the world distribute Loewe
- 1970 artist Vicente Vela created the Anagram, Loewe´s emblem of material and technical excellence