Patou
Patou
Guillaume Henry designs collections that are inspired inspired by couture, with a delicate and accessible style, joyful and refined. His desire is to dress real women – his friends, colleagues, and the women who inspire him. For them, Patou should be easy to approach and embrace. Patou is easy to read, hard to forget!
Creation date: 1914
CEO: Sophie Brocart
Head office: 8 quai du Marché Neuf, 75004 Paris
Website: www.patou.fr
Identity
Jean Patou is, first and foremost, a story of independence. A story of a modern man who became a fashion designer at the age of 22.
A man who loved luxury, fine materials, fast cars, powerboats, and rare books.
A man with a taste for risk, from casinos to business. He was aptly described by the American press as ‘the most elegant man in Europe’.
The story of Jean Patou is a love story with women. He made every client feel unique and uniquely seen, dressing women for their everyday needs.
Inventor of sportswear, Patou revolutionized fashion, creating clothes that enabled women to combine chic and casual with ease, developing sportswear as a legitimate part of an elegant woman’s wardrobe.
The gestures are free, the style is timeless, from a morning playing golf to an evening at the opera.
After Jean Patou’s death in 1936, the couture house was continued by his sister Madeleine and her husband Raymond Barbas.
Since then, a long list of legendary designers have carried on the creative torch of the maison, including Marc Bohan, Karl Lagerfeld, Jean Paul Gaultier, Michel Goma, Angelo Tarlazzi, and Christian Lacroix.
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Insight
Guillaume Henry creates clothes that are simple but not simple-minded. Like Jean Patou, inventor of accessories and creator of perfumes, Guillaume Henry conceives fashion as an art of living, always in movement. “Elegance, beauty, fine arts and fantasy, in these four words you’ll find my collections.” said Jean Patou. Guillaume Henry is the heir to this philosophy.
Patou Cares
Chez Patou, we want to contribute to a development that is more sustainable, fair and desirable. Our approach is based on five main lines of action and progress that are already being articulated into concrete contributions, particularly to limit the environmental footprint of our activities and establish a unique relationship with our manufacturers, all with the aim of increasing our positive impact each year. Find out more on: https://www.patou.com/pages/patou-cares