Cova

Cova
Cova

Cova

Founded in 1817 by Antonio Cova - a Napoleonic soldier - Cova is one of Italy’s oldest pasticceria. Celebrated for its product excellence, impeccable service and exquisite interiors, this historic Milanese institution has always been a place where tradition meets elegance and style.

Creation date: 1817
CEO: Paola Faccioli
Head office: Via Montenapoleone, 8 Milan Italy
Website: www.covamilano.com

Identity

In 1817, Cova first opened its doors next to the famed Teatro alla Scala in the fashionable centre of Milan. Born as a literary café, Cova emerged as one of the most important historical openings of the era. A fashionable café for post-theatre rendez-vous and the meeting place for patriots of the Risorgimento, Cova hosted the élite of the busy, high society. Caffé Cova soon became the preferred  locale for  world famous artists such as Giuseppe Verdi and Giacomo Puccini. In the 1950’s, Cova relocated to Via Montenapoleone at the heart of Milan’s booming fashion district where it continued to pursue the prestigious tradition of Italian know-how.

Today, with a rich heritage crossing two centuries, Cova is an institution that celebrates tailored craftsmanship and creativity. Entering Cova is experiencing a timeless ceremony where experienced chefs meticulously prepare fine products, elegant waiters host an immediate feeling of a warm welcome and where the fashion crowd, businessmen and a cosmopolitan clientele come to indulge in the unique atmosphere of Cova, the time capsule of Italian tradition.

A touch of elegance and the passion of handmade products are iconic of Cova products. © Cova

Icon

Jealously guarded since the beginning of the 19th century, the Cova panettone recipe has been passed secretly from generation to generation. With exquisite ingredients including flour, yeast, butter, eggs and dried fruits, this iconic pastry is a symbol of the festive season, the convivial art of eating together and the joy that comes with unwrapping a delectable ornately-wrapped gift.

The iconic panettone of Cova, a veritable symbol of the Italian festive season. © Cova

Insights

Paola Faccioli, CEO of Cova © Cova

“Cova is synonymous with Milan and represents a taste of Italian excellence in the art of food and pastrywherever you are in the world. Today, whether in Milan, Shanghai, Beijing, Hong-Kong, Tokyo, Taiwan – and soon other trendsetting capital cities – entering Cova means unveiling a world where craftsmanship blends harmoniously with creativity and impeccable service.”

Architecture

The inspiration for Cova’s architecture begins with a glimpse of the past. Drawing inspiration from the original Cova, the design hints a series of codes: a strong colour, a distinctive pattern and a central masterpiece – the bancone bar. The magnificent signature installation will lie at the heart of the Cova experience, a high splendid counter where guests are beckoned to sip a morning cappuccino, begin a playful banter over afternoon espressos or enjoy a stunning spread of finger food over the Italian aperitivo.

The spirit of Cova’s traditional architecture and design in Beijing’s new flagship store. © Cova

Outlook

More than twenty years ago, Cova began its international expansion in trendy cosmopolitan capitals in Asia, opening caffès and restaurants first in Hong Kong, followed by Tokyo and Shanghai. In 2013, Cova joined the LVMH Group to strengthen its position as Milan’s leading pasticceria and pursue its worldwide development. In the coming years, several stores are scheduled to open in leading capitals all over the world.

Key figures

  • 8 via Montenapoleone, the heart of Milan’s fashion district
  • 10 kg the most generous size of panettone, ideal to share amongst friends and families
  • 1 100 the average number of customers visiting Cova Via Montenapoleone every day