Fenty Beauty by Rihanna

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CEO

Robyn Rihanna Fenty

Creation date

2017

Headquarters

425 Market Street, 19th Floor, San Francisco, CA 94105

IdentityFENTY BEAUTY BY RIHANNA

Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Cover - Fenty Beauty by Rihanna
Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.
Rihanna, founder of Fenty Beauty by Rihanna © Fenty Beauty by Rihanna

Rihanna

Founder of Fenty Beauty by Rihanna

  • 1 660

    POINTS OF SALE IN 17 COUNTRIES ACROSS THE GLOBE

  • 40

    FOUNDATION SHADES AT LAUNCH

  • 2

    YEARS IN THE MAKING

Visuals representative of Fenty Beauty by Rihanna campaigns, products identity, and savoir-faire

Visuals representative of Fenty Beauty by Rihanna campaigns, products identity, and savoir-faire

Fenty Face © Fenty Beauty by Rihanna

ICON

Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage, and in real life. Now, with her own lineup of products masterfully developed to work together, she reveals her real-life method for killer radiance. Pro Filt’r Soft Matte Longwear Foundation is the ultimate photo filter in foundation form, born in 50 inclusive shades.

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