Guerlain

Guerlain

Guerlain Guerlain

Since 1828, Guerlain has explored, innovated and elevated beauty in Fragrances, Skincare and Makeup. Guerlain’s bold creative talents have crafted mythic creations, drawing on timeless savoir-faire. Nature and Art are our inspirations and the Culture of Beauty is our signature.

Creation date: 1828
CEO: Véronique Courtois
Head office: 68, avenue des Champs-Élysées, 75008 Paris - France
Website: www.guerlain.com

Identity

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.

Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.

The art of perfume bottles by Guerlain © Pol Baril

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Four centuries ago in India, emperor Shah Jahan fell hopelessly in love with princess Mumtaz Mahal. He created the gardens of Shalimar in her honor, before dedicating the Taj Mahal to her. This incredible story fired the imagination of Jacques Guerlain, who created in 1925 the first oriental fragrance in history, sealed in its luxurious Baccarat crystal bottle: Shalimar.

Shalimar Extract © All rights reserved Guerlain

INSIGHTS

Véronique Courtois – CEO of Guerlain

“Maison Guerlain has been exceptional since its founding in 1828 thanks to the audacity of its creative talents and their fragrance and beauty creations, inspired by nature and art, and a resolutely Parisian spirit. In recent years Guerlain has undergone a profound transformation, deepening our commitments to sustainability. I am more confident than ever that the future of Guerlain will be crafted by making Luxury synonymous with Sustainability, centered on our efforts to protect and preserve the bee, a sentinel of the environment and the symbol of our House.”

EXCEPTIONAL SAVOIR-FAIRE & MADE IN FRANCE

Made in France since 1828, Beauty by Guerlain is a meeting of tradition and innovation.

Guerlain has made its products in France in its own factories for nearly two centuries. From perfumers and the “Dames de Table” who decorate exquisite fragrance bottles, to artisans who make Météorites, Guerlain cultivates exceptional craftsmanship, preserving the rare, precious and unique skills behind mythic creations. This tradition continues today at the House’s production facilities in France, earning Guerlain recognition as a “Living Heritage Company” in 2005 for its exceptional savoir-faire.

Production of Météorites © Pol Baril

OUTLOOK

Nature has been inspiring Guerlain since 1828. For over 14 years the House has put conservation at the heart of its work. In the Name of Beauty, Guerlain is actively committed to creating a more beautiful and sustainable world, elevating Nature to an Art and passing on its wonders to future generations, with the Bee as sentinel.

Guerlain is committed to preserving biodiversity, to innovating sustainably, to taking action for the climate and to having a positive impact on society. The Guerlain For Bees Conservation Programme is dedicated to the protection of bees.

Key figures

  • OVER 1,100 OLFACTORY CREATIONS SINCE 1828
  • 125 MILLION BEES REPOPULATED THROUGH A PARTNERSHIP WITH UNESCO
  • 1 TERRACOTTA POWDER SOLD EVERY 30 SECONDS

Guerlain on social media

  • Rouge G by Baqué Molinié: a story of savoir-faire, poetic beauty and unparalleled attention to detail. #Guerlain
  • A veritable jewellery masterpiece, Rouge G by Atelier Baqué Molinié’s exclusive case is presented in an exceptional… twitter.com/i/web/status/1…
  • On Thursday, December 2nd, the Guerlain Beauty Team will be live on Twitter answering all your festive questions, f… twitter.com/i/web/status/1…

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