Guerlain

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Guerlain
Guerlain

Guerlain Guerlain

Daring creators, legendary creations, timeless savoir-faire. Fragrances, skincare and make-up that have become legend. Guerlain has been exploring the different facets of beauty since 1828... to better sublimate women.

Creation date: 1828
CEO: Laurent Boillot
Head office: 68, avenue des Champs-Elysées, 75008 Paris - France
Website: www.guerlain.com

Identity

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.

Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials. It is this same audacity that drives Olivier Echaudemaison, Make-up Creative Director, and constantly aims to reveal and accentuate feminine beauty. Guerlain strives to create perfumes, make-up and skincare products that fulfill their primary functions, but also inspire emotion, surprise and wonder.

The art of bottling by Guerlain © Pol Baril

Icon

Four centuries ago in India, emperor Shah Jahan fell hopelessly in love with princess Mumtaz Mahal. He created the gardens of Shalimar in her honor, before dedicating the Taj Mahal to her. This incredible story fired the imagination of Jacques Guerlain, who created in 1925 the first oriental fragrance in history, sealed in its luxurious Baccarat crystal bottle: Shalimar.

Shalimar Extract © All rights reserved Guerlain

Insights

Laurent Boillot, Guerlain President and CEO © All rights reserved Guerlain

“Roots and wings. The roots of nearly 190 years devoted to beauty…and the wings of a Maison that today proudly deploy at 68, Champs-Elysées, at production sites where we continue our distinctive commitment to “made in France”, and around the world with the opening of boutiques dedicated to fragrances. These wings also guide the vision and authenticity behind our sustainable development initiatives, ‘In the Name of Beauty’.”

Architecture

Maison Guerlain, 68, avenue des Champs-Elysées in Paris.  The ultimate temple to beauty, this showcase celebrates the inimitable French art de vivre. Blending history and innovation, the prestigious and audacious address expresses the essence of Guerlain, welcoming its most iconic creations. At the head of the historic staircase, the attention is immediately captured by the perfume organ, with a plant-like design by Peter Marino that evokes a blooming flower, crafted by a master metalworker. On the first floor, the reinvented Institut Guerlain offers exceptional personalized treatments. The restaurant, overseen by Michelin-starred chef Guy Martin, invites visitors on a journey of fragrances and flavors. On the most beautiful avenue in the world, an address that redefines “exceptional”.

68, Champs-Elysées © Celia Pardini
68, Champs-Elysées © Pol Baril

Outlook

In 2017, la Maison Guerlain began opening Guerlain Parfumeur boutiques dedicated exclusively to fragrances in France and around the world. This new retail concept celebrates the métier of parfumeur that has made Guerlain renowned for nearly 190 years. Unique in the world of perfumes, these Guerlain Parfumeur boutiques bring customers an unprecedented experience, offering a range of 110 fragrances, all immediately available. Digital fragrance consultations let visitors find their signature fragrance. There is also a personalization atelier where customers can choose the shape and color of their bottle, engrave it with a special message in any language, and select ribbons, bows and other personal touches. What’s more, Guerlain’s celebrated “Bee” bottles can be refilled at any time from fragrance fountains, a perfectly elegant combination of luxury and sustainable development.

New Boutique Vendôme - 356, rue Saint Honoré, Paris

Key figures

  • 68 avenue des champs-Elysées, Guerlain mythical address
  • 1100 Olfactory creations since 1828
  • 30,000 Orchids studied for Orchidée Impériale

Guerlain on social media

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