Guerlain Guerlain

Daring creators, legendary creations, timeless savoir-faire. Fragrances, skincare and make-up that have become legend. Guerlain has been exploring the different facets of beauty since 1828... to better sublimate women.

Creation date: 1828
CEO: Laurent Boillot
Head office: 68, avenue des Champs-Elysées, 75008 Paris - France


It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present. Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 800 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials. It is this same audacity that drives Olivier Echaudemaison, Make-up Creative Director, and constantly aims to reveal and accentuate feminine beauty. Guerlain strives to create perfumes, make-up and skincare products that fulfill their primary functions, but also inspire emotion, surprise and wonder.

The art of bottling by Guerlain © Pol Baril


Four centuries ago in India, emperor Shah Jahan fell hopelessly in love with princess Mumtaz Mahal. He created the gardens of Shalimar in her honor, before dedicating the Taj Mahal to her. This incredible story fired the imagination of Jacques Guerlain, who created in 1925 the first oriental fragrance in history, sealed in its luxurious Baccarat crystal bottle: Shalimar.

Shalimar Extract © All rights reserved Guerlain


Laurent Boillot, Guerlain President and CEO © All rights reserved Guerlain

” Roots and wings. The roots of almost 180 years devoted to beauty. The wings of a House that are represented today by 68, Champs-Elysées, the new production site of La Ruche, the digital challenge, and the conquest of new territories. All projects in keeping with our lasting promise: ‘In the Name of Beauty’.”


In 2013, Guerlain breathed new life into its legendary address of 68, Champs-Elysées. The ultimate temple to beauty, this new showcase celebrates the French art of living. Blending history and innovation, it is the prestigious and daring expression of the House and home to its most iconic creations. With its plant-like design evoking a blooming flower, the perfume organ designed by Peter Marino and made by a skilled metalworker immediately draws attention to the top of the historic staircase. Located on the first floor, L’Institut Guerlain has taken on a new guise and is creating made-to-measure treatments. The restaurant, overseen by Michelin-starred chef Guy Martin, takes you on a journey packed with fragrances and flavors. On the most beautiful avenue in the world, the exceptional now has an address.

68, Champs-Elysées © Pol Baril
68, Champs-Elysées © Pol Baril


In 2015, Guerlain opened La Ruche, its new 20,000 m2 production site for skincare and cosmetics. Setting standards for industrial performance, quality and technology, it is located in the heart of Cosmetic Valley, in Chartres. This is the way the House can guarantee the preservation of the savoir-faire.

Key figures

  • 68 avenue des champs-Elysées, Guerlain mythical address
  • 800 Olfactory creations since 1828
  • 30,000 Orchids studied for Orchidée Impériale

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