Kenzo Parfums

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Kenzo Parfums
Kenzo Parfums

Kenzo Parfums

Bold, spontaneous and colorful, KENZO Parfums creations make the world more beautiful. With its poetic and quirky look at the world, KENZO overturns the classic codes of traditional perfumery and celebrates freedom of expression, diversity and creativity.

Creation date: 1988
CEO: Patricia Tranvouëz
Head office: 54, rue Etienne Marcel, 75002 Paris - France
Website: www.kenzoparfums.com

Identity

In 1970, Kenzo Takada instilled a touch of jungle exoticism at the heart of Paris, in Galerie Vivienne. With his colorful prints and his self-professed creative freedom, Kenzo upturned the couture diktats of the time by merrily breaking the rules.
In keeping with this cheerful and colorful heritage, Carol Lim and Humberto Leon took over the artistic direction of the House of Kenzo in 2011.

The brand’s first feminine fragrance, called Kenzo, was born in 1988. Then followed a series of creations with a unique and original identity that made a strong impression on the world of perfumery: FLOWER BY KENZO, L’EAU KENZO, KENZO HOMME, KENZO AMOUR, KENZO JUNGLE. They all tell an optimistic story and play with a mix of multicultural codes to savor again and again. The bottles themselves are symbols of pure refinement and emblems of the brand’s values.

In 2016, Carol Lim and Humberto Leon breathed their vision of fashion into their first fragrance.
A fragrance that reflects their vision, and none other, a real floral explosion… A name, KENZO WORLD.

© KENZO Parfums

Icon

FLOWER BY KENZO.
Since the poppy has no scent, KENZO invented the fragrance of this fragile but strong flower. The Master perfumer Alberto Morillas imagined this elegant, feminine and poetic powdery floral. Since then, fields of poppies have grown in Tokyo, Brussels, New York or Paris….

© KENZO Parfums

Insights

Patricia Tranvouëz, CEO KENZO Parfums © Stanislas Liban

« Creations for a beautiful world… A motto KENZO Parfums pursues every day with the same communicative energy. Its poetic, smiling, colorful and quirky world makes it a one-of-a-kind brand. Its codes embody the uniqueness and modernity of KENZO Parfums. From stories to pictures, via the tone of its singular campaigns, KENZO Parfums surprises and delights with its boundless creativity and unique personality. »

Unbridled creativity

In 2016, KENZO Parfums created KENZO WORLD with Carol Lim & Humberto Leon: a fragrance in their image, unlike any other.

Breaking codes, embracing new formats… from the iconoclastic bottle to the offbeat media campaign, the mix is totally disruptive. The film, signed by Oscar-winning director Spike Jonze, is a series of 9 long shots that together compose a 3’50 cinematographic sequence in which Margaret Qualley, actress and former ballet dancer, embodies the essence of a strong, free-spirited woman who knows exactly what she wants.

© KENZO Parfums

Outlook

KENZO Parfums, it’s above all a strong, inspired and free-spirited vision, held and carried forward by passionate teams. A story of men and women, constantly on the move, for a beautiful world.

Key figures

  • 50 countries in which Kenzo Parfums is distributed
  • 4 Flower By Kenzo bottles sold every minute the world over
  • 15 million Flower By Kenzo poppies distributed throughout the world