KVD Beauty

KVD Beauty
KVD Beauty
KVD Beauty

KVD Beauty

Born in an iconic tattoo studio, rooted in a dream of unrestrained beauty with a nonconformist and fearless spirit, we started a revolution with tattoo-inspired makeup and limitless creativity. We continue this legacy. We are KVD: Tattoo-Inspired Vegan Beauty.

Creation date: 2008
CEO: Kristin Walcott
Head office: 425 Market Street, 19th Floor, San Francisco, CA 94105
Website: www.kvdveganbeauty.com

Identity

At KVD Beauty, we create high-pigment, high-performance makeup inspired by tattoo artistry. But we stand for more than just performance: Our makeup is 100% vegan and cruelty-free, and we’re committed to becoming more and more sustainable. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.

Icon

Our #1 award-winning, bestselling Tattoo Liner is the uncontested holy grail of liquid liner for a reason. This long-wear, waterproof eyeliner packs intense, ink-like pigment for ultra-precise lines inspired by tattoo artistry. Push your creativity to the limit: Tattoo Liner makes it easy to create graphic lines, iconic winged liner and more.

Insights

“I have been a follower of the brand since the very beginning—it made tattoo culture more acceptable and encouraged the community to see it as a form of self-expression. There used to be a stigma associated with tattoo culture, and you were seen as a rebel if you had any. KVD Beauty recognized this as an artform and embraced this community of artists like myself that were typically overlooked in the beauty industry.”

Outlook

We believe in the power of reinvention. In March 2021, we unveiled a refreshed brand identity and introduced a new team of creative masterminds, including Miryam Lumpini, the first-ever Global Director of Tattoo Artistry for any beauty brand. We took the world by storm when Good Apple Skin-Perfecting Foundation Balm went viral. After more than a decade, we continue to create legendary-status vegan makeup inspired by tattoo artistry.

Key figures

  • 2008 Launched as 100% Cruelty-Free
  • 2016 Reformulated to be 100% Vegan
  • 20 Global Tattoo Liner Awards Won and Counting