24S.com is an exclusive international multibrand luxury online shopping experience, live from Paris. Launched in 2017, 24S connects the entire world to the creative and cultural effervescence of the global fashion capital.

Creation date: 2015
CEO: Eric Goguey
Head office: 24-32 rue Jean Goujon – 75008 Paris
Website: www.24s.com


24S brings the spirit and excitement of Paris around the world with a selection of more than 300 fashion and beauty brands. Our clients enjoy privileged access to creations from both prestigious luxury houses and up-and-coming international designers, including talented winners of the LVMH Prize, which 24S supports each year.

24S is also the exclusive online partner of  Louis Vuitton, Dior, Celine and Moynat.

In addition to its curated selection, 24S reinvents the online shopping experience thanks to a unique combination of digital innovation and bespoke luxury codes.

A resolutely international destination, 24S.com is available in five languages (English, French, German, Korean and Chinese) and delivers to more than 100 countries, with a complete suite of high-end services, including personal stylist advice.


Like a code only insiders understand, the name 24S is inspired by “24, rue de Sèvres”, home of Le Bon Marché Rive Gauche, the iconic Parisian department store that first elevated shopping to a refined art de vivre in the 19th century.


24S gives discerning shoppers the keys to Parisian elegance, the essence of an uninhibited, bold and sophisticated fashion aesthetic that marries heritage and modernity. This “Live from Paris” experience is shared across the website, app and social networks.


24S aims to become the premier online shopping destination for luxury and premium brands, proposing a unique and exclusive selection, and bringing the appeal and excitement of Parisian fashion and culture across the globe.

Some 85% of our sales already come from outside France as we pursue our growth itinerary with a focus on Asia. Our buyers, always on the cusp of emerging trends, continually expand our offering for discerning clients, proposing new brands and products that embody our vision of French style and reflect our unique curatorial expertise.

Key figures


24S on social media

  • Paco Rabanne for 24S: as a tribute to the designer’s unconditional love for women, discover the Purple Love capsu… twitter.com/i/web/status/1…
  • 24S x Ashlyn: the LVMH Prize 2022 jury was overtaken by her unique vision ... Discover our exclusive capsule with A… twitter.com/i/web/status/1…
  • 24S x Conner Ives: Conner Ives, LVMH Prize 2021 finalist and upcycling enthusiast, deciphers his Instagram posts ju… twitter.com/i/web/status/1…

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